Sprout Social

AUGUST 1, 2019

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to maintain a brand’s image, which directly affects sales.

Review 100

Review Strategy Hotels Survey 100

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Moment: Tutorials and reviews. Sprout’s TikTok?

Social Media 90

Social Media Brands Meme Real Estate 90

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. Rakuten is a cash back shopping app featuring over 3,500 brands.

Retail 125

Retail Apparel Discount Fashion 125

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 127

Reputation Tools Brands How To 127

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%).

Engagement 133

Engagement Brands Review Influencer 133

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Brands 105

Brands Retail Meme Trends 105

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Consumers use social commerce to treat themselves.

Buy 142

Buy Brands Survey Apparel 142

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Consumer Preference for Socially Responsible Brands.

Retail 55

Retail Trends UGC Authentication 55

Ari Herzog

AUGUST 30, 2012

For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue.

Retail 130

Retail Social Media Small Business Compete 130

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46

Retail UGC Comparison Price 46

Social Media Strategies Summit

MAY 10, 2019

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 133

Social Media Strategy Brands Airlines 133

Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Communicate Strong Values. Loyalty is Key.

Retail 60

Retail Tips Loyalty Airlines 60

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brands 95

Brands Fashion Eventful Hosting 95

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 127

Strategy Brands Hubspot Survey 127

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. They’re making it easier for customers to order from their favorite brands.

FAQ 121

FAQ Retail Overview Loyalty 121

The Realtime Report

MARCH 8, 2017

84% of Women Read Peer Reviews Before Making a Purchase
. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. Quality, price and reviews are the top product concerns when making shopping decisions. ” Click To Tweet. . ” Click To Tweet.

Review 70

Review Instant Messaging Survey Sample 70

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 133

B2B Brands Marketing How To 133

Twist Image

FEBRUARY 15, 2017

I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. With that, the senior leadership felt that it would be a good time for fresh eyes on the brand and marketing. There was a problem.

Brands 63

Brands Retail Sentiment Review 63

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. We live it.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Conclusion: Use Apps to Enhance Your Brand.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. This is likely a combination of less competition (a lot of brands have paused spending) and increased inventory (from all the extra scrolling). What is Working Well for Brands on Social Right Now.

CPM 175

CPM Social Media CPC Sample 175

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. Checking reviews before buying in-store. Browsing brands on Instagram. Below we’ve broken down why brands need to prioritize mobile commerce and how to create a better customer experience. Not by a long shot.

Mobile 103

Mobile Retail Buy Real Estate 103

Sherrilynne Starkie

OCTOBER 30, 2018

The guide reviews marketing practices that are permitted by new federal legislation. “Marketing restrictions on cannabis will be similar, but not identical, to tobacco restrictions,” said Chris Bolivar , member of the CMA’s Working Group on Cannabis and vice president, brand and marketing, Fire and Flower.

Marketing 186

Marketing Exercises Retail Reputation 186

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator. This gesture shows your commitment to a successful resolution of the issue.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

APRIL 27, 2020

With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. We updated the data pulled for our yearly review of best times to post to show the latest data through mid-April 2020. How brand behavior has changed. Updates to LinkedIn times to post. and 1–2 p.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Online shopping is going social.

Retail 136

Retail Instagram Buy Social Media 136

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Twist Image

APRIL 2, 2014

With that, brands have to understand the implications. Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What would retail look like? The truth is that I have no idea. The pin that pops showrooming.

Retail 94

Retail Brands Price Loyalty 94

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Posts sent per day.

Industry 119

Industry Real Estate Social Media Sports 119

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing. Social commerce.

Platform 104

Platform Tips Buy Instagram 104

Ignite Social Media

OCTOBER 27, 2021

increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. Key Takeaways For Your Brands Social Commerce Strategy. Now that we have a better understanding as to what social media shopping behaviors are most popular, here are some opportunities for brand optimizations.

Social Media 166

Social Media Social Networking Instagram Trends 166

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52