Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. They want human connection.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. They want human connection.

Template 78

Template Templates Social Media Content 78

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Just look at how often Google changes the rules and metrics for SEO! Branding needs to be universal. There are ways to use even the most niche social networks to your advantage. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. 10 Habits Highly Effective Social Media Marketing Leaders.

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Social Media / Social Networking. Freelancing.

Mashup 113

Mashup Resources RSS SEO 113

Sprout Social

MAY 18, 2016

It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. Increase Brand Awareness. This next step–which is what our eight strategies focus on–is increasing the overall awareness of your brand.

Strategy 83

Strategy Marketing Report Resources 83

Rebekah Radice

SEPTEMBER 5, 2017

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. Subscribe to Brand Authority Podcast in iTunes.

Social Media 111

Social Media Strategy Brands How To 111

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Oktopost

APRIL 7, 2022

How can you take an individual completely unfamiliar with your brand and turn them into a paying customer? The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Defining the Social Sales Funnel: 3 Core Steps. Step 1: Brand Awareness.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

SEPTEMBER 5, 2017

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. Subscribe to Brand Authority Podcast in iTunes.

Social Media 60

Social Media Strategy Brands How To 60

Convince & Convert

JUNE 25, 2014

If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral.

Video 166

Video Marketing B2B eBook 166

Rebekah Radice

JANUARY 9, 2017

Think about it this way… The trust your fans and followers feel toward your content translates into trust for your brand and product. Heighten Brand Awareness. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Heighten Brand Visibility.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter? What would you do? Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Branding and PR outreach.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Pam Moore

JULY 17, 2019

You have a brand new YouTube channel. I am seeing more and more business leaders, brands, bloggers, educators that are holding back on sharing the goods. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. You have a blog. You have a website. You have a LinkedIn company page.

Content 60

Content How To Marketing Education 60

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MARCH 29, 2016

But at the very least, make sure you respond to anyone with comments or questions directed at you and/or your brand ( except trolls ). The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Social Presence Promotion Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

JANUARY 9, 2017

Think about it this way… The trust your fans and followers feel toward your content translates into trust for your brand and product. Heighten Brand Awareness. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Heighten Brand Visibility.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

APRIL 10, 2019

Whether it’s the latest festival fashion or the milkshake IPA craze, brands that don’t have a pulse on the social space are definitely missing out. Social media industry analysis isn’t just about what your competitors are doing, though. When people think social media, they often think “likes” and follower counts, right?

Analysis 101

Analysis Industry Social Media How To 101

Sprout Social

JANUARY 21, 2021

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting. Supporting leads or trials.

Social Media 142

Social Media Content Report WordPress 142

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. Earned, Owned an Paid Media in a Nutshell.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. That would be a fun discussion, right?

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

MAY 24, 2017

Build trust which translates into trust for your brand and product. Social bookmarking. White papers. The important thing here is that you understand your own metrics. They change from one social network to the next, so never assume. Grab a copy of my brand new book! Blog content. Case studies.

Social Media 148

Social Media How To Analytics Types 148

Webbiquity SMM

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Social Media Today ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 188

B2B Research Newsletter Conference 188

Rebekah Radice

MAY 24, 2017

Build trust which translates into trust for your brand and product. Social bookmarking. White papers. The important thing here is that you understand your own metrics. They change from one social network to the next, so never assume. Grab a copy of my brand new book! Blog content. Case studies.

Social Media 60

Social Media How To Analytics Types 60

Convince & Convert

MAY 19, 2014

It’s not a social network, it’s a content network with a comments layer. In our company, we describe this difference between small and big social/content as “ bricks and feathers.” The problem with this metric is the assumption that “exposure” is innately of value.

Statistics 166

Statistics Social Media Loyalty Mobile 166