Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Pixlee

FEBRUARY 20, 2018

Slowly but surely, consumer habits are changing, and direct brands are weakening the stronghold long held by indirect brands. In fact, a recent report from the Interactive Advertising Bureau (IAB) states that “direct brands are supplanting the indirect brands that dominated the U.S.

Retail 69

Retail Compete Forums Meeting 69

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category. About the Shorty Awards.

Social Media 129

Social Media Case Study Retail Study 129

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. And 23% of users follow companies and brands they purchase from on social media.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 92

Social Media Brands Meme Real Estate 92

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Increased Ad Spending.

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Social Media Marketing Retail Energy 106

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 And we’re not just talking about tiny purchases here, with the average value of online orders referred through social media standing at a shade over $79.

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Examples Retail Instagram Buy 221

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. What is surprise and delight?

Brands 99

Brands Fashion Eventful Hosting 99

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 144

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories. Shorty Award Audience Honor: Retail & E-commerce. About the Shorty Awards.

Social Media 86

Social Media Case Study Retail Study 86

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

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Video Retail Hosting Fashion 121

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. 9 stellar social media management agencies for your brand.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brands 144

Brands How To Hashtag Applications 144

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. Browsing brands on Instagram. Below we’ve broken down why brands need to prioritize mobile commerce and how to create a better customer experience. 4 must-know mobile commerce statistics and market trends.

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Mobile Retail Buy Real Estate 108

Sprout Social

FEBRUARY 10, 2021

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Exclusive styles to welcome the Year of the Ox.

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Campaign Brands Film Hashtag 89

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time. They’re making it easier for customers to order from their favorite brands.

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FAQ Retail Overview Loyalty 120

Social Media Strategies Summit

JUNE 16, 2022

Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022. social media accounts , marketers must invest in the right platforms and create the right content to reach and engage the right audience. Running a social media audit puts your brand in the best position to succeed.

Social Media 130

Social Media Wikimedia Metrics Instagram 130

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

Hootsuite

MAY 31, 2022

They can even save listings for future reference. Facebook Marketplace is a powerful tool for any retail business. List retail inventory. Use Facebook Marketplace to list all your store’s retail inventory. Beauty brands might list products, while car dealerships could list their in-stock vehicles. Video views.

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Tips Facebook Retail HootSuite 145

Hootsuite

JUNE 21, 2023

Username Generator Tell us about yourself and let AI come up with username suggestions for you. Type Are you a business or content creator? Try one of these clever username ideas if you’re using TikTok for business. Use these inspiring ideas to come up with a username that’s perfect for sharing your travels on the app.

Travel 103

Travel HootSuite Insurance Hotels 103

The Social Media Incubator

APRIL 29, 2013

Social media marketing is no longer optional for business. 80 percent of social media users prefer to connect with brands through Facebook. Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. More people prefer Pinterest to Facebook when associating with retailers or brands.

Social Media 111

Social Media Statistics Marketing Retail 111

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! time of the whole year, especially if you work in retail or e-commerce. Take a moment and answer these questions: What is the idea or concept behind your holiday marketing campaign this year?

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Campaign Marketing How To Instagram 89

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

FEBRUARY 10, 2021

Ever wondered how top brands have such a strong social media presence? One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines. These should govern how your logo is displayed, your brand’s color palette, and the style of images and text you use. Be Consistent With Images.

Organization 207

Organization Social Media UGC How To 207

Later

JANUARY 2, 2019

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Stories stickers provide a free, easy, and fun way to engage with your followers and get them invested in your brand, content, and products. Until then, you can always create your own branded Instagram Stories GIFs !

Trends 94

Trends Instagram Marketing Authentication 94

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 121

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. That is what is referred to as social listening. Fast Retailing.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Hootsuite

JUNE 21, 2023

Username Generator Tell us about yourself and let AI come up with username suggestions for you. Type Are you a business or content creator?

Instagram 89

Instagram HootSuite Collaboration Brands 89

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand.

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Apparel Twitter Retail Case Study 161

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

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Campaign Social Media Retail Discount 156

Hootsuite

DECEMBER 15, 2021

The term Conversational AI (artificial intelligence) refers to technologies, like virtual assistants or chatbots, that can “talk” to people (e.g., Heyday is a tool design with the specific needs of retailers in mind. Here’s how brands big and small are using conversational AI-powered chatbots and virtual assistants on social media.

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Conversation How To Retail Issues 132

Ignite Social Media

SEPTEMBER 17, 2018

One of the ways that we encourage clients to ensure that they are doing so is to create a visual strategy specifically for social and often reference it when creating social content. Instagram Stories are a great way to showcase your brands personality and capture the attention of your audience. Utilize Instagram Stories. Contact us.

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Instagram How To Hashtag Retail 153