Small Business Mavericks

DECEMBER 18, 2015

Brand management is not just a skill you should hone. Here are five ways to manage your brand more effectively–online and off line. In other words, what sets you apart from other brands within your industry or niche? In other words, what sets you apart from other brands within your industry or niche?

Brands 70

Brands Skills Types Industry 70

Small Business Mavericks

APRIL 8, 2013

Which is these three is most important: Authority, Branding, or Social Media? Social media is an important marketing tool, but it follows from branding and authority. Branding is the act of defining yourself, your company, or your product. Obviously, you have to have a product or business entity before you can brand it.

Social Media 87

Social Media Brands Small Business Products 87

Small Business Mavericks

JULY 1, 2012

Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. You bet it would.

YouTube 93

YouTube Video Brands Small Business 93

Small Business Mavericks

JANUARY 2, 2013

More and more, branding is becoming the important thing online. But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. Rand Fishkin makes predictions every year about the direction of search marketing and social media. It’s not SEO.

Google 101

Google Brands Tools SEO 101

Small Business Mavericks

JULY 11, 2012

I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. I have nothing against any of those marketing tactics. Don’t get me wrong.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

NOVEMBER 28, 2014

So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue.

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

NOVEMBER 25, 2011

If you listen to them talk, these are the Holy Grail of online marketing. Branding, however, is something you have 100% control over. You control what images, taglines, and statements are associated with your brand. What I’m really saying is this: Build your brand first. Market it secondly. But are they?

SEO 107

SEO Brands Energy Engineering 107

Small Business Mavericks

DECEMBER 26, 2013

The value to be found in blog comments today is in branding. When you successfully brand yourself through blog comments, you’ll find your traffic. The people who like your branding story will follow your links and visit your site. If you comment on the right posts and reach the right market, you’ll be remembered.

Comments 98

Comments Brands Small Business Sites 98

Small Business Mavericks

AUGUST 8, 2012

When it comes to marketing your business, you have to give some serious thought to priorities. One question that you’ll have to answer early on is this: Is branding or SEO more valuable to your business? As much as I believe that SEO is unavoidable, when it comes down to pure marketing value, branding is a lot more important.

SEO 93

SEO Brands Engineering Social Media 93

Small Business Mavericks

OCTOBER 22, 2012

Branding is the most effective and most rewarding type of marketing a small business can perform. Once you embed your brand into the consciousness of your customer, it tends to stick around. What makes blogging such a useful tool for branding? What makes blogging such a useful tool for branding?

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

JUNE 26, 2012

Marketing Pilgrim has an interesting take on video marketing. Either enter the video marketing arena and make an honest go of it or risk losing business to the competition. Video marketing is not a necessity. I wouldn’t recommend it for every client, but videos are powerful marketing tools. It’s that simple.

Video 170

Video Marketing Small Business Tools 170

Small Business Mavericks

JUNE 1, 2012

Before you start marketing yourself online, you should develop your online marketing strategy. The first step to developing an online marketing strategy is to assess your current state of online marketing. You’ve got to include a search engine marketing strategy in your marketing plan.

Strategy 170

Strategy Marketing Engineering Analytics 170

Small Business Mavericks

OCTOBER 3, 2014

Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are: You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?” What Should Content Marketing Do And Be?

Content 111

Content Marketing Small Business Authentication 111

Small Business Mavericks

OCTOBER 15, 2012

You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? Here are 4 popular social media websites where you can currently build brand pages. It’s true.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

AUGUST 3, 2011

They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? Being the top spender in your market segment may mean that you lose money on your advertising.

Brands 93

Brands ROI Advertising Price 93

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

APRIL 3, 2013

One of the biggest mistakes YouTube marketers make is thinking they’ll get a rush of traffic from their uploaded videos. That doesn’t mean, however, that marketing through YouTube has little or no value. That doesn’t mean, however, that marketing through YouTube has little or no value. But what about rankings?

YouTube 87

YouTube Brands Embedding Reputation 87

Small Business Mavericks

DECEMBER 16, 2011

Many tend to think that branding and logos are one in the same. Branding encompasses so much more than just your logo. Logos are a part of branding to the extent your customers recognize who you are by seeing the logo. But branding is actually who and what your company is about in all things. It is and it isn’t.

Brands 105

Brands Apple Groups Groups 105

Small Business Mavericks

OCTOBER 8, 2012

I mean in terms of marketing. Beyond the usage numbers, however, more people are starting to catch on to the idea of using brand pages for marketing. The reason for that is because the 1 billion people using Facebook actually like following their favorite brands on Facebook. That’s pretty startling news.

Facebook 105

Facebook Marketing Social Networking News 105

Small Business Mavericks

SEPTEMBER 24, 2013

I think this may be an untapped opportunity for marketers. But I think we’ll start to see some savvy Internet marketers experimenting with streaming video in the near future. Online video streaming sponsorship could just as well be centered on brands developing their own entertainment channel as a branding element.

Video 105

Video Press Release Marketing YouTube 105

Small Business Mavericks

AUGUST 14, 2012

Instant branding, instant reputation management, instant enhanced SEO, and instant social network on steroids. They are forcing everyone who owns a website and does any Internet marketing toward a narrower content funnel, which means you have to use your content wisely. There are thousands of John Smith’s in the world.

Google 101

Google Brands URL Reputation 101

Small Business Mavericks

APRIL 2, 2014

Other online brands followed suit. Now big brands and brick-and-mortar businesses are getting in on the act. That will increase your brand awareness much more than an outright promotion. Small Business Internet Marketing April Fool''s Branding jokes marketing' Google has been doing it for years.

Discount 101

Discount Marketing Small Business Class 101

Small Business Mavericks

JANUARY 27, 2014

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. Social media plays a part in your marketing strategy too. By posting to social media on behalf of your brand, you can draw more potential readers to your blog.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

JULY 22, 2014

point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service: gamification is exciting because it promises to make the hard stuff in life fun. What a difference some good music makes!

Marketing 122

Marketing Small Business Applications Strategy 122

Small Business Mavericks

JUNE 14, 2012

Many small business owners don’t have the budget or the resources to manage their own online marketing strategy. But the importance of such a strategy is something that I like to stress because we are fast approaching a time when having no online marketing strategy at all is sure suicide for your business. Not by a long shot.

Strategy 156

Strategy Marketing Small Business Research 156

Small Business Mavericks

AUGUST 8, 2011

As marketers, we like to talk about how you can brand yourself wherever you go. You can brand yourself on Google and Bing. You can brand yourself on billboards. You can brand yourself at the local Chamber of Commerce. You can brand yourself on Twitter. But can you brand yourself through Facebook?

Brands 98

Brands Facebook News Company 98

Small Business Mavericks

NOVEMBER 1, 2013

At least, that’s what Experian Marketing Services says. They’re also engaging with brands online. Does that change how you view online marketing? Will you change how you’ve been marketing to young moms? Social networking is a growing area of marketing for a lot of businesses. Young moms.

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement. Content or Native?

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

OCTOBER 4, 2011

What is the beginning of Internet marketing for your small business? Effective Internet marketing begins long before you start building your website. Internet marketing begins with research. You should research important keywords for your business so that you can determine your search engine marketing needs and strategy.

Marketing 98

Marketing Research Small Business Newsletter 98

Small Business Mavericks

JULY 15, 2011

Some people call it “integrative marketing.&# I think that’s a good phrase, but regardless of what you call it, small businesses struggling in a down economy should spend a little time thinking about how they market themselves. It means that your message across all marketing channels should be consistent.

Marketing 156

Marketing Widget Discount Small Business 156

Small Business Mavericks

OCTOBER 7, 2013

Do you know what your most important marketing activity is today? Is it blogging, pay-per-click marketing, social media , or something else? This is a topic that is often debated among Internet marketers. Does that mean it’s the most important online marketing activity? That’s actually not a bad idea.

Activities 98

Activities Marketing Small Business Reputation 98

Small Business Mavericks

JUNE 2, 2011

Unlike many large corporations, you can’t just throw money at the folks in marketing and expect them to turn the world over. Chances are, if your business is small enough, you are the marketing department. So how can you make Internet marketing work for you? Yes, you can. First, you’ve got to set your priorities.

Marketing 150

Marketing Small Business Engineering Resources 150

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? There has long been a belief that videos need to promote your brand, and products if product orientated. The problem with heavily branded videos is the turn-off factor. For a video to do well in social media, it needs to be shareable, and heavily branded videos aren’t really shareable.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. This really does level the playing field between big business and small business.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

OCTOBER 31, 2013

Social media marketing is becoming more and more of a valid (and valuable) marketing strategy for more businesses. The methods and strategies are getting to be more sophisticated, much like the old media marketing methods of the 20th century. This will do a number of things for your marketing program.

Marketing 93

Marketing Social Media Twitter Strategy 93

Small Business Mavericks

FEBRUARY 23, 2015

Marketing in 1965 was the same thing as advertising. We called it marketing, but it was advertising. As advertising has faded away, marketers have tried to turn the Internet into advertising. My argument is: Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Content 70

Content Marketing Advertising Influencer 70

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. So what are those channels?

Marketing 70

Marketing Engineering Advertising B2B 70