Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

JUNE 21, 2012

But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? Especially the last bit holds the possibility of becoming interesting to brands, if Facebook plans to further develop the feature. As a brand, you would therefore upload pictures of fans to your page regularly.

Brands 253

Brands Guidelines Facebook Eventful 253

Mindjumpers

DECEMBER 21, 2011

What does it mean for brands? I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis.

Brands 229

Brands Facebook Feed Feedly 229

Mindjumpers

FEBRUARY 21, 2012

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S., So we know that it is being rolled out sooner than first anticipated.

Brands 213

Brands Facebook System Conference 213

Mindjumpers

NOVEMBER 21, 2012

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. It is about matching the brand with the candidate that is considered the most suitable one of all.

Communities 236

Communities Brands Activities Platform 236

Mindjumpers

FEBRUARY 9, 2012

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. Similar Posts: Social Media And Branding [Infographic].

Content 250

Content Marketing Newsletter Social Media 250

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. A challenge for global brands.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. How Brands Use Pinterest. The black and white squares quickly became ubiquitous. Emart SunnySale Campaign.

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

FEBRUARY 23, 2011

Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. First of all, it’s crucial that you are aware of what problems this negative talk about your brand can cause.

Reputation 243

Reputation Social Media Brands Policies 243

Mindjumpers

SEPTEMBER 16, 2011

Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total.

Facebook 277

Facebook Marketing Team Strategy 277

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? So it costs less and has better a ROI.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

OCTOBER 11, 2011

This of course also means that the potential for brands are growing. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Similar Posts: Reflections on Brand Advocates & Social Influence. Claim you place on foursquare.

Foursquare 254

Foursquare Brands Discount Tips 254

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Create an authentic brand voice. Keep learning.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Mindjumpers

AUGUST 26, 2011

Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. Any given brand loves some good exposure, so why not start to consider how to obtain this by implementing brand advocates in your social media strategy?

Influencer 188

Influencer Brands Blogger Fashion 188

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN. Leave a Reply Click here to cancel reply.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

MARCH 16, 2012

Looking at her recent Twitter record, I thought it would be a good idea to share some of her strategies for using Twitter as an effective marketing tool and how they can inspire you to do the same. Another strategy is to follow and target your key brand influencers. Reach out to people and build your base. Become a media personality.

Twitter 215

Twitter Brands Newsletter Influencer 215

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

SEPTEMBER 9, 2011

Tweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. The infographic carries excerpts from the e-book “ Social Funnel: Driving Business Value with Social Marketing” about which we wrote on our blog , last month.

Marketing 264

Marketing Social Media Tools Activities 264

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Relevance is key.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers. When to tweet.

Report 219

Report Twitter Brands Hashtag 219

Mindjumpers

SEPTEMBER 20, 2010

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Similar Posts: Can an Unknown Brand Become Word of Mouth? me says: September 30, 2010 at 8:16 am [.]

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

JUNE 20, 2012

A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Photo sharing apps have been popular for quite some time now – both for individuals and brands.

Video 270

Video Instagram Brands Advertising 270

Mindjumpers

SEPTEMBER 24, 2012

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. This changes the way we consume information, decide what to buy and experience brands. How do you succeed?

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

JANUARY 14, 2015

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Sarah Mitchell. Patrick Hayslett.

Marketing 100

Marketing Case Study Journal Social Media 100

Mindjumpers

AUGUST 31, 2012

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success.

Report 242

Report Content Nielsen How To 242

Mindjumpers

AUGUST 21, 2012

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? This enhances their user experience and increases trust in you as a brand. Increase user activity.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

APRIL 25, 2011

The internet can help create more awareness towards your brand and not least help you engage in dialogue with people having an interest in your company. You can show that you are a brand that likes to connect with people and get to know the customers by listening to what they have to say. How to Use Twitter As a Marketing Channel.

Case Study 238

Case Study Marketing Statistics Study 238

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Make sure all content is relevant to your business.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. Creative content.

Video 100

Video Content Nielsen Marketing 100

Mindjumpers

SEPTEMBER 30, 2010

Having a Facebook community allows the brand to listen to what the customers are saying real time. They also express how the marketing efforts on Facebook will make their fan base grow. For the brands it has been of great value that they not only can connect with consumers, but consumers can also connect with each other.

Facebook 171

Facebook Marketing Policies Disqus 171

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming.

Campaign 235

Campaign Facebook Marketing Mobile 235