Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry.

Industry 123

Industry Real Estate Social Media Sports 123

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. An extra challenge here is protecting a consumer’s very private information.

Social Media 210

Social Media Brands Startup Loyalty 210

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Retail activity through this channel will only increase. Ecommerce brands need to make the most of this opportunity. billion U.S.

Products 164

Products Instagram Brands How To 164

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. This is a simple, no-frills tactic that any product-based brand can execute.

Examples 114

Examples Brands Facebook Retail 114

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 128

Ignite Social Media

JULY 8, 2016

Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Plus, we do some pretty cool work with big name brands. So with that, here are three social media trends fashion and beauty retailers should leverage. Looking for more information on social media trends?

Fashion 112

Fashion Retail Trends Social Media 112

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Influencer Travel Retail UGC 130

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Consumers use social commerce to treat themselves.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

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Types Instagram Brands Collaboration 118

Twist Image

JULY 19, 2018

Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. We all need more empathy for these retailers. This is a moment of power at the retail level. Nothing revolutionary there.

Retail 40

Retail iPhone Airlines Apple 40

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Consumer Preference for Socially Responsible Brands.

Retail 55

Retail Trends UGC Authentication 55

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Slack Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

MAY 10, 2019

Today’s consumers are already interacting with brands on an omnichannel level. Customers are routinely using smartphones, desktop computers, and in-store visits to inform purchase decisions, with 82% of consumers referencing their phone while shopping in a store. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. Rakuten is a cash back shopping app featuring over 3,500 brands.

Retail 127

Retail Apparel Discount Fashion 127

Webbiquity SMM

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. Considering your brand / product and the message, what platform(s) logically fit?

Social Media 220

Social Media Reddit LinkedIn Research 220

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. They’re making it easier for customers to order from their favorite brands.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. 4 brands elevating their cannabis social media content. Weed For Black Women.

Social Media 89

Social Media Brands Content Guidelines 89

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

JANUARY 29, 2024

Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. Retailers go all-in on Instagram and TikTok. Determine how each platform’s unique culture informs their behavior. When do they feel most compelled to make a purchase?

Social Media 113

Social Media Strategy Exercises Retail 113

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Throughout quarantine, social gave brands a direct line to their customers. With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience.

Strategy 134

Strategy Retail Marketing How To 134

Mindjumpers

OCTOBER 11, 2011

This of course also means that the potential for brands are growing. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Similar Posts: Reflections on Brand Advocates & Social Influence. How Human Should Brands Become in Social Media?

Foursquare 254

Foursquare Brands Discount Tips 254

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

MARCH 16, 2021

Brands are equally looking forward to real spring. The National Retail Federatio n forecasts the highest growth in retail spending in 17 years in the coming months as more people are vaccinated and the economy reopens. That is the question for brands navigating the pandemic originally appeared on Sprout Social.

Questions 116

Questions Travel Brands Retail 116

Social Media Strategies Summit

MARCH 25, 2021

In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Teeth-whitening brand Zimba was among the earliest adopters of Facebook Shops, eager to assess whether the social commerce platform would help it drive sales. We are a very fast-moving business.

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Twist Image

JANUARY 9, 2017

2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US.

Retail 40

Retail Questions Real Estate Price 40

Twist Image

JANUARY 30, 2018

Lots of information about Facebook and our health in the past few episodes. Everyone thought Amazon was going to kill retail stores. In fact for retailers, this was a massive leap forward. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . No cashiers. No money. Just grab and go. app of the week.

Retail 55

Retail Mobile Advertising Industry 55

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. This lets retailers confidently service customers globally, regardless of their time zone. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. And they’re just getting started. billion in 2025.

FAQ 138

FAQ Retail Team Buy 138

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. We live it.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? trillion annually, representing 30% of total retail sales. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. Not quite sure how your brand can make an impact on Snapchat?

Brands 103

Brands NGO Authentication Campaign 103