Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. This creates a more engaging, branded experience.

Features 91

Features Brands Real Estate Hashtag 91

Social Media Strategies Summit

JULY 19, 2023

For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. TikTok rose from the ashes of the Musical.ly 1) Nike @nike / 4.4

Brands 130

Brands Energy Sports Fashion 130

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Your mind is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Simply put, Twitch is a livestreaming platform.

Brands 134

Brands Badge Marketing Platform 134

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. Mini-games.

Industry 111

Industry Examples Real Estate Brands 111

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. One of my arms is paralyzed and I’ve always found that, if someone hasn’t designed something for me, I have to figure out a way to do it myself.

Brands 82

Brands Marketing Hosting Eventful 82

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

B2B 62

B2B Marketing ROI Hubspot 62

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. We recently hosted a webinar on TikTok. Who is not currently on TikTok, however, are brands ! Key Takeaways.

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. We’ll walk you through the pros and cons of each platform and how to choose one that works for you. Read on to find out which ecommerce platform is best for you.

Platform 83

Platform Startup Price Open Source 83

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. Pinterest Predicts is a webinar where Pinterest forecasts the possible trends on its platform for the year. What Is Pinterest Predicts 2022? Newsletter.

Data 170

Data Marketing Trends Newsletter 170

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Microblogging platforms. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. 78% of consumers follow brands on Facebook. 47% of consumers follow brands on YouTube. Key Stats: Over 2.1

Platform 119

Platform Social Media Tumblr Reddit 119

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Later

AUGUST 28, 2020

With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A? Instagram Live .

Hosting 84

Hosting Eventful Class Instagram 84

Webbiquity SMM

JUNE 20, 2019

After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Before you start. Follow the leader.

LinkedIn 166

LinkedIn Brands How To Training 166

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. We’ve collected the top 10 webinar platforms that offer a wide range of features to match your business needs. WebinarJam.

B2B 98

B2B Platform Price Software 98

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 118

Brands Avatar How To Privacy 118

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. Good marketing always is, right?

Reddit 100

Reddit Brands Meme Forums 100

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

Platform 113

Platform Tumblr Badge YouTube 113

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. As of December 2021, the platform boasts over 7.5 What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? Today, the public perception of your business on online platforms impacts your scalability immensely. So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. You are not alone.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

AUGUST 3, 2021

million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible. . — Laura Lexx (@lauralexx) July 27, 2021.

Brands 133

Brands Sports Compete Apparel 133

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Partner with brands. To maintain your integrity, work with brands that: Naturally fit your content and personality. sponcon. ).

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Pixlee

AUGUST 2, 2021

If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . How Can Podcasts Help Your Brand? This exponential growth makes podcasts a valid content channel to engage a niche audience and build brand authority.

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. You’re probably wondering what this elusive element to influencer marketing is, right? The dos and don’ts of hosting influencer events . Well, this trending strategy is an influencer event. .

Hosting 53

Hosting Eventful Influencer Authentication 53

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans.

Video 132

Video Social Media Wireless Marketing 132

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 117

Strategy Content How To Marketing 117