Why You Need a Messenger Platform On Your Website
JUNE 13, 2016
Messenger platforms are all the rage right now. These platforms set themselves apart from traditional Live Chat as they are more intuitive to use, and can be used for a variety of things. Tara Thomas looks at ways a messenger platform can help you grow your business. The post Why You Need a Messenger Platform On Your Website appeared first on Spin Sucks.
Snapchat as a platform for branded content?
OCTOBER 22, 2014
With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Snapchat as a marketing tool? . If Snapchat deals properly with the hacking scandal, the platform has extensive potential. This makes Snapchat a creative marketing tool hard to ignore.?The Best practice for brand communication on Snapchat.
Choosing the Right Social Media Platform [Infographic]
JULY 1, 2013
There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. StumbleUpon, Youtube, and Google+ are the most effective platforms for SEO goals. Pinterest, Facebook, and Twitter are the most effective platforms for generating traffic goals. Facebook has the most users. Social Media social media
Picking The Right Social Platform For Your Brand
SEPTEMBER 18, 2012
Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Facebook and Twitter tend to be the first choice for most brands. billion times a day.
Vine for Brand Marketing
MARCH 1, 2013
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And visuals are great for brands to interact with consumers. But how does Vine work?
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. SproutSocial: Snapchat Marketing Guide.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Snapchat as a platform for branded content?
#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms
The Realtime Report
MAY 11, 2014
Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. “We realized that our platform could give people the results they’re looking for as-it-happens, without any biased censorships,” said Paolone.
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.
Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
The Realtime Report
JULY 11, 2012
Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. While the brand does not actively converse with fans on social media (according to L2), the wealth of content it offers on these platforms have helped to garner over 13 million fans on Facebook, 1.1
How to Choose the Right Social Media Platform to Connect With Customers
JULY 14, 2011
Searching the web, I stumbled across this schedule made by Heidi Cohen , which provides an overview of the social media format options by exploring the pros and cons of different social platforms. You need to be updated on what is being said about your product and brand – and not least be ready and try to engage with people. What are your company’s guidelines for social media?
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. AgoraPlus is an all-in-one platform to manage your Facebook page. Facebook App Suites. 1. AgoraPlus.
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
In this social media universe where different tools and platforms are available, it is also a good idea to design different messaging on each of these channels to make the best use of the dynamics of each of them. In order to communicate effectively on each platform and see that your content gets adequately distributed on Internet, it is good to understand the sharing habits of people.
Weibo – a Chinese Social Media platform
OCTOBER 27, 2014
Users can post relatively personal stuff to share with friends, but also they can follow and interact closely with their favorite stars, opinion leaders, brands and organizations. To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. Some unique and popular tactics, marketers can adopt. 1.
7 Awesome eCommerce Platforms For Small Businesses
SEPTEMBER 15, 2014
Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business. Luckily, there are powerful eCommerce platforms specifically designed to meet your needs – allowing you to increase sales and attract more customers. WooCommerce is built on the back of WordPress blogging platform.
How New Platforms Allow Further Reach for Influencer Marketing
Convince & Convert
MAY 4, 2016
Frank Danna is a wizard of emerging platforms, superior content, and enthusiasm. Softway is an agency dedicated to inspiring and using interactive marketing and technology for creative solutions for clients, and Parabox Creative is micro-content production agency focused on short-form storytelling. How micro-influencers are the next wave in marketing. Quality Trumps Quantity.
Top 3 Mistakes Brands Make with Influencer Marketing
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.
The Holistic Publishing Platform For Brands
JANUARY 3, 2016
This is why I am constantly being challenged with the pure value of blogging on your own platform, instead of being "out there" - in as many platforms as possible - in front of a myriad of different readers. The host was Social Media Examiner 's Michael Stelzner (and, if you have never been, you should check out his amazing event, Social Media Marketing World , which is taking place April 17th - 19th, 2016 in San Diego - and I will be presenting there) along with blogger and author, Mark W. Is the value in developing your own platform? blog platform. brand.
What College Football Teaches Us About Brand Development
OCTOBER 5, 2015
In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Now 18 years and countless rebrands later, college football and athletic departments across the country are turning to Nike to lead their brand development.
Love Your Brand
APRIL 9, 2016
Let's not forget about brands. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind it. We're inundated with technology (data, analytics, automation, platforms, channels and more). With that, the conversation tends to be more about "where" the brand is connected, and much less about "how" that brand is connected. What do the top performing marketing teams do? Extensively use user-generated content for content marketing.
9 Steps to Creating Good Content for Your Brand
OCTOBER 26, 2013
Writing good content is crucial to delivering value and creating thought leadership for your brand. . Content marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. Think about what you know. Read, read, read. Write.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? Platform crackdown. The same goes for brands on social. Similar Posts: Make Your Digital Marketing Matter. Learn and adapt.
Why influencer marketing is an essential part of brand marketing strategy
MAY 11, 2016
New strategy provides proven effectiveness in reaching target audiences & increasing engagement. T he days of classic marketing strategies are far behind us. Even worse, consumers are often experiencing “ad fatigue”, causing them to form negative perceptions of brands due to overexposure to their ads. So what does this mean for brands? Photo Courtesy of Buzzoole. client).
3 Cool Pinterest Tools For Brands & Marketers
MAY 30, 2012
With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Pinreach is a free platform that is very user-friendly. Pinerly is currently an invitation-only platform that offers a suite of tools to help you easily post and measure your content on Pinterest. Pinerly. Curalate.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. Content So what could possibly go wrong with brand publishing? This has made the brand iconic. But how do they do this effectively?
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot
APRIL 11, 2014
Categories: Blog , Facebook , Instagram , Pinterest , Social Media Marketing , Twitter Tags: Facebook , Instagram , instant twitter notifications , Pinterest , right hand column ads , right hand rail ads , social media , Social Media Snapshot , Twitter , Twitter profile changes Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.
How Content Platforms Inspire Internal Stakeholders to Blog More Often
Convince & Convert
NOVEMBER 6, 2014
As content marketers, we’re expected to do it all at our organizations. And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers.
Omni-Channel Marketing: Creating the Right Mix for Your Brand
Buzz Marketing for Technology
FEBRUARY 2, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! Customer Experience Leadership Marketing Social Media MulitChannel Multi Channel Omni Channel omnichannel
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics.
10 Personal Branding Secrets to Use for Social Media
JUNE 20, 2016
If so, you could be missing out on the true personal branding power that social media holds. What Is Personal Branding? Personal branding is a marketing practice to build a brand around your career and personal name. It’s all about creating a persona and marketing yourself as an expert in your industry, which is why people should trust you and your opinions.
How Brands Use Pinterest
FEBRUARY 28, 2012
Tweet Pinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. More and more brands has also starting to tap into this platform. Like Twitter, it’s an open social platform where you can follow whichever user you would like to. Brands on Pinterest. Ideeli.
On Having A Platform
MARCH 22, 2011
The way any individual can move the needle in their professional career is by having a platform. Part of the dance that many aspiring writers must do to get a major publishing deal is to demonstrate to the publisher that they have a platform. well-rounded platform like this gets publisher's excited, but it's not for everybody. " Michael Hyatt over at Thomas Nelson Publishing had some similar thoughts in his Blog post, How Important Is An Author's Platform? "Sure, as a publisher, I would like to have a great book from an author with a giant platform.
The Problem with Marketing Automation
DECEMBER 22, 2015
Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. The post The Problem with Marketing Automation appeared first on Spin Sucks.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors. The result?
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. 63% of consumers are reported to defect from brands due to irrelevant content. Design engagement and customer journeys across platforms in a seamless way.
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Social Media Marketing Branding Content marketing Social media marketing
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust.