Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment.

How To 96

How To Sentiment Template Templates 96

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Ever wonder which hashtags you should be using?

HootSuite 117

HootSuite Notification Hashtag Upcoming 117

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. You can filter social posts by parameters like account, keyword, hashtags, and location. Social listening and monitoring.

Curation 88

Curation Social Media Management Tools Social Media 88

Hootsuite

MAY 6, 2024

Book a Demo What is a social inbox tool? A social inbox tool is an online tool designed to manage messages from multiple social media platforms in one place. With this type of software, you can manage and reply to all types of social interactions. Book a Demo 2. Try Hootsuite’s Inbox today.

Tools 78

Tools HootSuite Team Social Media 78

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Measure brand health.

Data 120

Data Metrics Sentiment Analytics 120

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! A social media monitoring tool can track: Monitor mentions of your brand. Track relevant hashtags.

Social Media 91

Social Media Tools Price Hashtag 91

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. You can dissect which type of your posts on social garner more engagement and at what time.

Analytics 125

Analytics Tools Social Media Curation 125

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

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Tips Authentication LinkedIn Groups 129

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. TL;DR: Social media guidelines include things like tips, tools, and best practices.

Guidelines 79

Guidelines Template Templates Social Media 79

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Oktopost

JULY 18, 2019

To ensure your content stands out within feeds, while remaining true to your company’s branding and values, you should develop an Instagram strategy that aligns with your overall marketing goals. Make sure to take advantage of the wide array of Instagram features such as videos, hashtags, live streaming, and stories. To conclude….

B2B 101

B2B Instagram Metrics Social Networking 101

The Realtime Report

JANUARY 28, 2017

B2C companies were the first ones to take advantage of social media. They saw social as a channel to build their brand, by taking a broadcast approach and posting content with broad appeal. “36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify it.”

B2B 91

B2B ROI Social Media Hashtag 91

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. What does it take to be a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. The company viewed social media as a massive, unorganized focus group.

Questions 121

Questions Data Focus Group Analysis 121

Talkwalker SM

JULY 13, 2016

In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. This way brands can track how many people clicked on the link.

Metrics 60

Metrics Instagram Analytics Marketing 60

Unmetric

SEPTEMBER 9, 2019

Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry.

Tools 85

Tools Hitwise Analysis Price 85

Lucy Hall

SEPTEMBER 29, 2016

You just have to think about new ways to use the platform and decide how the network could work for you in terms of either building your brand personally or as a business to drive sales to products or services. If you are just starting out on Instagram, you have a golden opportunity to make your feed or grid look beautiful and branded.

Instagram 60

Instagram Hashtag Feed Feedly 60

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right).

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Keyhole.co

JANUARY 28, 2023

But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. Only by tracking your YouTube Analytics will you learn how to grow your brand effectively through video, and how to make videos people actually want to watch.

Metrics 98

Metrics Analytics YouTube Price 98

Keyhole.co

JANUARY 28, 2023

But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. Only by tracking your YouTube Analytics will you learn how to grow your brand effectively through video, and how to make videos people actually want to watch.

YouTube 52

YouTube Analytics Metrics Price 52

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

Strategy 100

Strategy Brands Facebook How To 100

Socially Sorted

MARCH 29, 2017

Publish images with just one click or schedule them to be published on all social networks. Basically Tack allows you to: Search for the perfect photo by browsing Instagram images by location and hashtags to find user-generated content. Get a free trial here , and ask their team for a demo! Check out Tack here.

Tools 40

Tools Content Template Templates 40

Hootsuite

JUNE 14, 2023

What is social media monitoring for banks? Social media monitoring allows you to track hashtags, keywords, and mentions relevant to your brand. For banks and other businesses in financial services , social media monitoring offers an invaluable way to understand your customer base. Inbox Never miss a DM again!

Banking 81

Banking Social Media HootSuite Sentiment 81

Diva Marketing Blog

JUNE 17, 2009

Participants use an assigned hashtag (say, #sbbuzz) for their tweets during the discussion. Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. What demographics are most powerful in each of the top social networks? million adults ages 55 and older engage in social networking.

comScore 40

comScore Social Networking Social Media Flickr 40

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? With over 800 million monthly active users and an average daily view time of 52 minutes , TikTok is officially the hottest new platform on the social media scene. Why is TikTok a Valuable Platform for Brands? How Do TikTok Ads Work for Brands. What is TikTok?

Marketing 113

Marketing Hashtag Trends Analytics 113

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. Book a Demo 6.

Social Media 106

Social Media Strategy HootSuite Hubspot 106

Sprout Social

NOVEMBER 14, 2023

According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

Authentication 118

Authentication Tips Marketing UGC 118

Buffer Social

NOVEMBER 21, 2016

Masquerade (MSQRD): Masquerade allows users to record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks. Or a fast-food brand will be able to pinpoint specific restaurants. Acquisitions: . 3 Facebook trends to watch in 2017 and beyond.

Trends 40

Trends Social Media Predicition Instagram 40

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. See how it works today!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Hootsuite

APRIL 28, 2020

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. Make it fun.

Video 145

Video Engagement Hashtag Influencer 145

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Tagline – The next element to focus on is your brand’s tagline.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Hootsuite

NOVEMBER 25, 2019

Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. You can learn an incredible amount from what other people (and brands) post on their social media accounts. Build brand awareness. Humanize your brand. ThisMama keeps going ????

Social Media 144

Social Media Insurance Tips HootSuite 144

Keyhole.co

DECEMBER 7, 2020

– Facebook shopping – Instagram shopping – Pinterest shopping Why you need social commerce ? What is social commerce? Simply put, social commerce involves selling things directly on social media. People are already using social media to discover and research things to buy. Pinterest shopping.

Social Media 80

Social Media UGC Hashtag Instagram 80