Pam Moore

JULY 7, 2017

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. They wind up hurting their brand more than helping. How can you curate content from other industry leaders and still be relevant to your audience? Definition of content curation.

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Curation Content How To Marketing 165

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. So, should your brand join the platform? Why Brands Should BEware. Ways Brands CAN BeReal.

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Review Brands Authentication Notification 176

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI UGC Authentication 125

Social Media Strategies Summit

APRIL 8, 2021

That goes a long way to explaining the launch of Instagram’s latest product feature, Instagram Reels. Once you’ve done all that, hit the big blue button to share it to your Instagram Stories, Explore Feed, and the dedicated Reels tab, which looks like this: Don’t want your Reel messing up your beautifully curated grid? Image source.

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Instagram Brands Real Estate Remix 233

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Followers: 49.8k. original sound – barbie.

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Brands UGC Authentication Comparison 120

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” The post Content Strategy Tips from Top B2B Brands first appeared on Writtent.

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B2B Strategy Tips Content 93

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

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Hashtag Instagram Engagement Brands 86

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . Brands are starting to think creatively outside the box — reposting and sharing their fans’ photos, videos, and stories with a strong strategy in hand. A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

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Curation Feed Feedly UGC 68

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. So, should your brand join the platform? Why Brands Should BEware. Ways Brands CAN BeReal.

Review 85

Review Brands Authentication Notification 85

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

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Examples Brands Facebook Retail 109

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. More details below ??

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Industry Examples Real Estate Brands 106

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Brands Sentiment How To Analysis 109

Pixlee

JUNE 23, 2020

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. A social hub is a digital collection of all the social content affiliated with your brand that you can host on your website. What is a Social Hub?

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Brands Aggregator Curation UGC 77

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

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Types Social Media Microblogging Overview 145

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. Which Works Best, Curation or Creation?

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Curation Research Sample Samples 166

Buffer Social

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

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Brands Fashion How To Authentication 86

agora pulse

SEPTEMBER 14, 2020

But did you know how much a Twitter list can help your productivity? In this article, you will get ideas for the types of Twitter lists you can create, see how to use lists to build your authority and brand, and where you can find out who is putting you on a Twitter list and how to take advantage of it. Quick answer: A LOT.).

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List Products Twitter Eventful 107

Sprout Social

OCTOBER 11, 2022

From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond.

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Strategy Content Curation Press Release 130

Socialmedia.biz

JUNE 30, 2016

You need to develop a distinctive and memorable brand voice and use it to convey your take on the issues that matter most in your niche, and you need to be generous with genuine insights. Curation is essential for cementing your views, growing your audience, building relationships and expanding your message.

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Curation Content Aggregator Badge 68

Later

JUNE 12, 2020

Instagram Shop is a new way for users to discover and buy products, making it even easier for businesses to make money on Instagram. One of the biggest announcements was Instagram Shop, which will provide a new, more streamlined way for users to discover shoppable products on the platform. . Ready to learn more about Instagram Shop?

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Products Instagram Press Release Upcoming 77

Convince & Convert

DECEMBER 12, 2013

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. So, what can companies and brands learn from the Target Awesome Shop? It could make all the difference in taking the product or experience from good to great.

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Curation iPad Startup Conference 131

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

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Brands Avatar How To Privacy 114

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Measure visual brand mentions.

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Brands Aggregator Curation Hashtag 264

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

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Brands How To Authentication Exercises 126

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

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B2B Communities Brands Loyalty 121

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

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Brands Authentication Collaboration UGC 85

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them. LinkedIn is the right fit for many brands.

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LinkedIn Influencer Brands Marketing 103

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

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Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

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Brands Travel Instagram Curation 66

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Establishing guidelines for brand voice, visual identity and messaging across all channels.

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Social Media Social Media Management Sentiment Collaboration 89

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . Brunette the Label x Smash & Tess’s Product Launch. #1:

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Campaign Social Media Brands Apparel 91

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

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Activities Brands Social Capital Compete 112

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

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Features Social Media Curation Geotagging 98

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 This is especially true when considering 70% of US internet users are likely to buy products from influencers they follow, along with the expected rise of US social commerce sales by a total of 35.8%

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Influencer Tips Proposal Authentication 209

Social Media Strategies Summit

MAY 27, 2022

Leverage Content Curation. You can simply curate relevant and useful content for your target audience and share it on social media while crediting the source. What’s more is that there are tools that automate the content curation process, further saving time and effort on your part. Image via Scoop.it. Don’t try to do it all.

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Social Media Strategy Marketing Curation 178

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. There are three different types of Instagram Guides—post, product and place Guides. These Guides allow you to curate your posts—and posts from other accounts—around themes and events.

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Examples Instagram How To Curation 101

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. KiraGrace’s Brand Story through Customers.

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UGC Brands Apparel Content 56