Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM.

Influencer 199

Influencer Campaign Report CPM 199

Hootsuite

NOVEMBER 14, 2023

YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example. Different ad types tend to net better views and different CPMs. CPM $70.82 CPM $70.82 Competition.

YouTube 94

YouTube CPM Module Adsense 94

The Realtime Report

AUGUST 15, 2012

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC). cents, and Brazil at 13 cents.

Cost 191

Cost CPC CPM Advertising 191

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Common social media goals include … Building brand awareness. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience.

Report 147

Report Social Media Metrics Aggregator 147

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. LIKEABLE’S TAKE: As a brand, you know your customer. What’s the aesthetic and tone of voice of your brand?

Influencer 81

Influencer Marketing CPM Fashion 81

Ignite Social Media

JANUARY 3, 2017

Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. Make New Metrics but Keep the Old. Invest in Instagram. Don’t Forget to Customize.

Buy 127

Buy Social Media CPM CPC 127

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks.

Analytics 52

Analytics Social Media ROI Metrics 52

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Sheryl Sandberg, the COO of Facebook also recommended creating 6-second ads to achieve “higher brand metrics across the board”.

Mobile 90

Mobile Engagement Organization Video 90

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Attach a metric to your social media goal, so that you can monitor progress.

Social Media 144

Social Media ROI Social Media Management URL 144

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Poking around the audiences and pixel setups, most experienced marketers won’t find the limitations intuitive. So what’s a performance marketer to do?

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. By paying per impression, you can optimize your CPM to just $0.02

CPM 148

CPM CPA ROI Campaign 148

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 103

Organization LinkedIn Strategy Social Media 103

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. There are six main types of YouTube ads that your brand might consider running on the video platform. Types of YouTube ads.

YouTube 110

YouTube Advertising CPA Cost 110

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. Not All Data Is Public. Driving engagements? Driving traffic?

Nielsen 120

Nielsen Content Comparison CPM 120

Jon Loomer

NOVEMBER 30, 2021

Let me explain… What is a Good CPM? CPM (Cost Per 1,000 Impressions) is possibly the most overlooked metric that leads to high or low costs. If CPM is low, you can overcome a low conversion rate to get a good Cost Per Conversion. If CPM is high, a good conversion rate may not lead to profitability.

CPM 202

CPM Facebook CPC Cost 202

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. It’s no small task, but the right influencer marketing analytics can help. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 105

ROI Analytics Influencer Campaign 105

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152

B2B Tips Twitter Marketing 152

ProBlogger

JULY 30, 2013

How do advertisers determine whether a blog is worth their marketing dollars? Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. One of the growing metrics on an advertiser’s radar is a blog’s social media page.

Advertising 46

Advertising CPM Adsense Metrics 46

ProBlogger

APRIL 26, 2012

This guest post is by the Web Marketing Ninja. Ads (CPM) = page views. Whatever your strategy, knowing your influenceable end-point enables you to set some specific goals on key metrics for your blog (for example more sales, more clicks, more pageviews). Follow the Web Marketing Ninja on Twitter. Let me explain.

CPM 38

CPM CPC Adsense Conversation 38

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. Instagram’s 1.28 billion users spend roughly 11.2

Campaign 145

Campaign Instagram HootSuite UGC 145

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent.

Social Media 96

Social Media CPM ROI Marketing 96

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. How do marketers create, manage and analyze their Facebook ads? a freelance marketer or a partner agency). Brand awareness or conversions). Metrics – Specific measures for your ads (e.g. That’s a lot of attention!

Facebook 40

Facebook How To Advertising Overview 40

Buffer Social

MAY 15, 2023

With a targeted audience, creators can command higher rates, making their content more appealing to the brands trying to reach that audience. can command a higher cost per follower or CPM just based on the fact that the 12,000 people that follow me are aspiring podcasters,” he says.

Engagement 99

Engagement CPM Loyalty Skills 99

Buffer Social

JANUARY 10, 2017

Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. To help you understand how relevant your ad is to your target audience, Facebook provides a Relevance Score metric for each of your ads. Facebook considers both positive (e.g. Audience Network.

Cost 40

Cost Advertising Price Facebook 40

Sprout Social

JULY 27, 2020

As a social marketer, time is a precious resource that you cannot afford to waste. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Clearly demonstrate how social supports broader marketing, brand and business goals.

Analytics 110

Analytics Organization Data Analysis 110

Hootsuite

MAY 17, 2021

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Name your KPI. Share the KPI. Should changes be made? Impressions.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

AUGUST 31, 2020

A custom URL shortener lets you brand your links. If brand awareness is part of your social media strategy , a custom URL shortener is one more tool to help spread the word. URL shorteners that allow you to customize your shortlink offer a chance to name drop your brand. Most link shortening sites will offer tracking metrics.

URL 145

URL Google HootSuite Template 145

Buffer Social

MARCH 22, 2017

We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017. We’ll be talking a lot about great video marketing tools in this post. 3 Important Takeaways to Guide Your Video Marketing Strategy. Which ones work?

Video 111

Video CPM Real Estate Mobile 111

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Offer a free home valuation First-time and experienced sellers both know the market is always changing. Source: Home Sale Hardy on Facebook Why it works: The old marketing expression — “People buy from people they know, like, and trust” — is still true.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Jon Loomer

JANUARY 29, 2019

If you’re looking to build your brand awareness and recall, getting an ad in front of people many times may be a good thing. Is the CPM also going up? I see high frequency as more a metric to monitor if an ad isn’t working, rather than maintaining it at a specific level. Many factors are involved. going up over time?

How To 167

How To Facebook CPM Campaign 167

Convince & Convert

JULY 23, 2013

2) Analyzing the Wrong Metrics. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. But all of those metrics are merely cost-based metrics—all they tell you is how much different components or outcomes in a campaign cost. If you want to waste money, buy media.

Buy 134

Buy CPA Metrics ROI 134