Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI UGC Authentication 128

Pixlee

AUGUST 2, 2021

How Can Podcasts Help Your Brand? The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. And the best thing about podcasting is that it works as more than a branding tool.

Brands 98

Brands UGC Authentication Influencer 98

Ignite Social Media

APRIL 13, 2022

The brands that get it, get it. In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide? Mielle Organics.

Communities 135

Communities Instagram Brands Education 135

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel.

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Instagram Insurance UGC Brands 83

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Brand loyalists.

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UGC Content HootSuite Authentication 145

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

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B2B Trends Social Media UGC 117

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it.

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Curation Social Media Management Tools Social Media 75

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. madewell / 1.2

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Instagram Brands UGC Travel 139

Pixlee

JANUARY 20, 2022

For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08

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Influencer Brands Marketing How To 82

Ignite Social Media

MAY 30, 2017

You’ve heard the term social media listening , but is your brand doing it? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. Does your team even really know what it means? Use them to your advantage.

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Conversation Social Media Content How To 124

Ignite Social Media

JUNE 14, 2023

The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Additionally, using a consistent username across all social media platforms can improve your brand recognition and make it easier for users to find and follow you.

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Hashtag Social Media Strategy UGC 152

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Major industry players have been under fire for metaverse crimes and safety concerns. How would the brand communicate and respond? Affordability also comes into play, for brands and users alike.

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Brands Avatar How To Privacy 117

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

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Examples Brands Sentiment Reputation 59

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

Brands 52

Brands UGC How To Apparel 52

Pixlee

MAY 4, 2018

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

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UGC Review Apparel Products 40

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?

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Industry Social Media Hashtag Instagram 102

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

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Curation Data Content UGC 141

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

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Campaign Social Media Brands Apparel 91

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? If your brand sells a physical product, include that as the prize or part of it.

Social Media 186

Social Media How To Guidelines UGC 186

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Ignite Social Media

JANUARY 8, 2024

What does UGC mean? It’s like having an army of brand ambassadors spreading your message. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them. It’s another metric of efficiency for brand ad campaigns. What does Evergreen Content mean?

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Social Media CPA CPM CPC 124

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

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Engagement UGC Facebook HootSuite 110

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Better yet, you’ve likely had in-store conversations with your customers, getting to know them, their preferences and their buying motivations. Consider keeping all your brand assets in your brand style guide and referring to it often.

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Social Media Tips Hashtag UGC 179

Ignite Social Media

JULY 2, 2019

In the spirit of testing and learning, we tried many different tactics to drive conversions of their travel guide and sign ups for their newsletter. By being nimble and testing new paid media tactics, we were able to find the most efficient way to drive conversions and ultimately double our conversions from the previous year.

Travel 102

Travel Social Media Banking Tourism 102

Pixlee

DECEMBER 14, 2018

Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action.

Conversation 45

Conversation UGC Retail Marketing 45

Pixlee

DECEMBER 10, 2020

Julie joins us with an impressive background within the user-generated content and mobile marketing industry. We asked her to share some thoughts on her journey to Pixlee and thoughts on the industry overall. Eventually, that’s how I moved into social and user-generated content (UGC). A Look-Back. Here In The Now.

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UGC SMS Mobile Industry 80

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand. Personal brands. Brand mission].

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Template Templates Social Media UGC 145

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

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Strategy UGC Brands Apparel 52

Pixlee

AUGUST 25, 2020

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. So, how do you make your brand more diverse? Work With Diverse Creators.

Brands 52

Brands UGC How To Authentication 52

Keyhole.co

SEPTEMBER 13, 2023

Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. The more engagement your content attracts on different explore feeds, the better visibility your brand gets on Instagram.

Hashtag 52

Hashtag Trends Instagram UGC 52

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer content created by brands is found to be more authentic to younger consumers. AI and Machine Learning.

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UGC Trends Marketing Curation 41

agora pulse

JANUARY 6, 2021

Look for unusual changes in impressions or conversions, and address any minor issues right away. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Read Industry News.

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Social Media Management Social Media Curation UGC 172

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. It all starts with awareness.

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Content Metrics UGC Conversation 143

Pixlee

APRIL 8, 2019

It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways. Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss.

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This has enabled Hylete to not only cut costs on content creation but increase conversions.

UGC 59

UGC Brands Apparel Content 59

Pixlee

SEPTEMBER 17, 2020

And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Before the holidays hit, run through this checklist to make sure your brand is prepared to offer the best experience for customers. . Looking to boost your current stream of UGC and build deeper community engagement?

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UGC Comparison Influencer Price 93