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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Hashtag 102
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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13 social listening tools for your brand in 2023

Sprout Social

Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 111
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Brands have many reasons to move away from the social media giant Facebook. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. So Facebook can’t be all bad.

Brands 130
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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Sound familiar?

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Brands 159
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 184