Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. It means reporters and other news professionals are now restored to the position of influencer. People are not surfacing your content through search. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

APRIL 13, 2018

Forty-two percent of PR professionals believe the trend toward “branded content” is a potential ethical issue. Even more, 52 per cent, are concerned about the practice of paying influencers to create promotional. Fighting fake news. Clearly the PR profession is really worried about the viability of real news media.

News 230

News Survey Journal Influencer 230

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. “Youth culture is always moving, changing and evolving. .

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

OCTOBER 21, 2013

There is a lot of value to be had from these trusted recommendations, and not just for brands and advertisers. Having online friends influencing the ads that a user is served provides context and relevancy and therefore the ads are more meaningful. This approach already heavily influences how people get their news.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MARCH 8, 2015

For those of us in the communications profession, reach, or the number of people who could have seen content, is often a key measurement metric. So if someone tweets, retweets, favourites or replies to specific content, all his or her own Twitter followers are part of its overall reach. Related posts: How to be smart on Twitter.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. This includes content marketing, social media and digital advertising among other marketing tactics.

News 404

News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MARCH 8, 2014

Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Bar graph (Photo credit: Wikipedia).

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

JUNE 9, 2013

A couple said they use these statistics to inform their content creation. So the subject matter, formats and style of the most popular content is given a stronger focus in the future and those of the less popular content is dropped. Measuring online influence. Social Media Analysitcs (Photo credit: cambodia4kidsorg).

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

NOVEMBER 15, 2018

Facebook is open its doors to French regulators to review how the company monitors racist, sexist or hateful content. Starting in January, Facebook will welcome a small team of civil servants from President Macron’s administration to shadow Facebook’s checks on hate-fueled content. Watch this space for a future review. — SS.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

AUGUST 1, 2018

Brands who have invested in creating great video content will benefit from Facebook’s Watch Party for groups. Influencer marketing comes to Snapchat. Snapchat’s new pilot program ‘Snapchat Storytellers’ is partnering businesses with its best content makers. Instagram launches status indicators.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. He or she will have the knowledge and talent to weave keywords into content in a way that both bots and people will understand. Social media consultants are expert in creating content that is designed for search marketing. Copywriting.

Consultant 220

Consultant Social Media Marketing Skills 220