Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. According to TINT , three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves.

Education 174

Education Examples UGC Content 174

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. There may be cases where a customer’s content is great but the image quality is not.

comScore 299

comScore Marketing Case Study Review 299

Social Media Strategies Summit

SEPTEMBER 23, 2022

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1. That’s the sort of content that will help you stand out and build a community. So TikTok is still a comparatively under-utilized resource. Image source.

Education 163

Education Examples Content Nielsen 163

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

Template 102

Template Templates Social Media Content 102

The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

Pixlee

JUNE 24, 2020

A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Find the Right Influencer & Platform. Find the Right Influencer & Platform.

Collaboration 98

Collaboration Influencer Campaign UGC 98

yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

Content 130

Content Paid Search Digg SEO 130

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

Brands 95

Brands HootSuite Project Metrics 95

Ignite Social Media

JULY 10, 2020

For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results? Just make sure your content is relevant to TikTok or you can expect a lot of skipping by your audience.

Brands 176

Brands Facebook LinkedIn Influencer 176

Pixlee

JANUARY 16, 2020

There’s no denying the power that influencer marketing is a powerful force for myriad businesses. The relationships that brands build with influencers can create irreplicable value when executed well. Audience and Product Fit to Create Amazing Content. Access to Merchandise and Authenticity.

Influencer 55

Influencer Brands How To Authentication 55

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

Consultant 268

Consultant Social Media Content Marketing 268

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits. Inbound Links.

Metrics 191

Metrics Content Marketing ROI 191

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. How do you shift the preconception that all social media is good for is brand recognition? There’s nothing wrong with that. From employee advocacy?

B2B 91

B2B Engineering Social Media Privacy 91

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold.

Influencer 168

Influencer Remix Marketing Meme 168

Ignite Social Media

JULY 19, 2018

When monetization rolled around on YouTube , it was certainly the most sought after social channel to make money from video content. However, with the launch of new tools on Facebook and Instagram aimed to help influencers grow their audiences and get more business, many are wondering if YouTube will be able to keep influencers engaged.

Influencer 99

Influencer YouTube Engagement Patterns 99

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is Your Content IRRESISTIBLE? You need irresistible content. You need irresistible content.

eBook 141

eBook Content Findability Template 141

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Socialized

FEBRUARY 12, 2021

YouTube is a hub for video content. Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. Your brand will accomplish your marketing goals by well-optimized images. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

JULY 23, 2020

In the wake of one of the largest modern social movements in history, it goes without saying that a lot of brands are rethinking their place in people’s social feeds. Always think through every potential pitfall your brand might fall into, and know when your brand needs to stay silent. What is strategic silence?

Social Media 145

Social Media Brands Sentiment How To 145

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. You rank higher on search engine results, which drives more clicks to your profile and content. Tim Hanson is doing the same. Take a look at his headline: 2.

SEO 157

SEO Social Media Strategy Hashtag 157

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. build a strong brand identity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Ignite Social Media

APRIL 16, 2019

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Awareness Content for the Customer Journey.

Content 143

Content eBook Research Engagement 143

Convince & Convert

NOVEMBER 11, 2014

I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. MarketingPodcasts.com is a discovery engine for marketing podcasts. sort by host name(s). And we did it!

Engineering 147

Engineering Marketing Education Review 147

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Buffer Social

JUNE 21, 2023

But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight? The platform is essentially a massive search engine, but more often than not, its users are watching YouTube’s recommendations and not much else.

YouTube 110

YouTube Content How To Survey 110

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

SEO 52

SEO Content Hashtag Trends 52

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . Make content sharable. Brand identity and content marketing go hand in hand.

Brands 107

Brands Case Study Statistics Reputation 107

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Extend your content marketing reach. Enhance brand awareness and brand search. SEO and SMM work with content and can be effectively combined for content marketing. Social media in search.

SEO 115

SEO Social Media Reputation Real Estate 115

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Consumers Will Crave More Snackable Content.

Trends 195

Trends Social Media Authentication Instagram 195

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. It’s how you decide to leverage it for your brand that matters.

UGC 71

UGC Content Case Study Influencer 71

Buffer Social

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

Team 72

Team Examples Content Policies 72