Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.

Sports 281

Sports Brands Focus Group Microsoft 281

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. Drop & Hook.

Social Media Management 87

Social Media Management Social Media Real Estate Brands 87

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

Brands 194

Brands Sentiment Influencer Survey 194

Buffer Social

JANUARY 3, 2022

Building a unique, authentic brand is essential for any business. But many founders confuse their business brand with their personal brand. Your personal professional brand is a perfect platform for sharing and promoting this type of work while still allowing the business to continue to operate as normal.

Small Business 85

Small Business Brands Meeting Domain Name 85

Audiense

JULY 13, 2020

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences.

Fashion 180

Fashion Consultant LinkedIn Groups 180

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. So, talk to your clients!

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Through personal branding.

Social Media 188

Social Media Brands Plaxo Insurance 188

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. What’s the greater purpose of this proposed project?”

Resources 97

Resources Telecommunications Collaboration Project 97

Convince & Convert

OCTOBER 9, 2017

You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. General Electric Keeps Its Brand Interesting to a Wide Audience.

B2B 159

B2B Instagram Brands Hubspot 159

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. You can’t do it all alone.

Collaboration 224

Collaboration How To Education Team 224

Convince & Convert

SEPTEMBER 30, 2021

In social selling, we must dive into our respective audiences outside of the brand pages. . Peers from a group, event, or networking event. Join adjacent and industry groups of your target personas. Think about your own LinkedIn connections and Twitter followers. They most likely include a mix of the following people: .

Skills 198

Skills Groups Groups LinkedIn 198

Waxing UnLyrical

AUGUST 28, 2018

This may be a group or organization proliferating the problem – or even the problem itself. Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. Is your brand a non-profit looking for funds? Don’t get trapped badgering the protagonist, however.

Press Release 262

Press Release Case Study Curation Consultant 262

Audiense

JULY 16, 2018

Consumers spend more and more time on these platforms and it’s only natural that brands want to be there as well. High availability: once programmed, chatbots can run many conversations simultaneously, so brands can offer unlimited service 24 hours a day. Top 5 startup specialists and consultants. TechCrunch. TheNextWeb.

Brands 101

Brands Startup Influencer Hubspot 101

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 31, 2020

One of the ways in which I’m trying to contribute is by sharing my expertise – as well as that of my friends and colleagues – through no-cost, no-catch, professional development trainings in my Social PR Posse Facebook group. at 4 pm ET in the Social PR Posse Facebook group. << direct link to event.

Consultant 174

Consultant Training Eventful Groups 174

Convince & Convert

DECEMBER 3, 2014

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

Engagement 167

Engagement Social Media Brands How To 167

Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. Sharing Social Media Techniques.

Training 174

Training Forums Team Curation 174

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Convince & Convert

JUNE 25, 2012

As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. Brands are not, therefore, static creatures. It raises expectations.

Brands 129

Brands Conference Consultant Education 129

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Webbiquity SMM

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. They are the experts, so let them share their expertise on behalf of your brand!”

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. I don’t want lip service, I want action.

Social Media 112

Social Media Team Groups Groups 112

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. I told you how I’ve started doing Facebook Lives in my group as a way to give back. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

MAY 1, 2020

But *if* you happen to be free around 3 pm ET today, come join us in the Social PR Posse group , where my friend Mark McClennan, APR, Fellow PRSA , will be joining me in a live Q&A around ethical communications while in quarantine. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Happy May Day!

Consultant 205

Consultant Communities Community building Groups 205

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 105

Social Media Authentication Communities Campaign 105

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. This is a group exercise for an internal team working for a client. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sherrilynne Starkie

APRIL 13, 2013

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch. And that excitement is what we want to link our brand to.”.

Sports 310

Sports Consultant Newsletter Team 310

Keyhole.co

MAY 9, 2024

Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. The basic idea is to create three groups of three hashtags each, with each group focusing on a different aspect of your post.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Stay N' Alive

MARCH 21, 2011

I'm going to be joining the Utah State Senate-sponsored working group, aiming to bring Utah's open records laws into the 21st century. It is based on this experience, and my experience helping other businesses, organizations, and brands, that I hope I can help the state of Utah incorporate the same types of philosophies.

Groups 104

Groups Groups Privacy Press Release 104

Sprout Social

JANUARY 14, 2020

For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. As a community manager, you’ll focus on fostering relationships with your brand’s audience through additional channels like forums, newsletters and events.

Social Media Management 126

Social Media Management Social Media Skills Consultant 126

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives.

Survey 126

Survey How To Education Hotels 126

Audiense

OCTOBER 14, 2019

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences.

Survey 88

Survey Data Consultant LinkedIn 88

Convince & Convert

JULY 24, 2019

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. It’s a highly targeted, nearly free focus group.

Social Media 156

Social Media Strategy Content Template 156