The Marketing Blog

MARCH 2, 2010

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

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Comparison Twitter Web 2.0 Facebook 222

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. What do people think about each brand and product?

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Comparison Analysis How To Sentiment 109

WebInKnow

JUNE 13, 2023

Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.

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Comparison Products Brands Case Study 76

Social Media Strategies Summit

APRIL 8, 2021

Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality. Social media has always been a fantastic way for brands to demonstrate their personality. – Top 15 Brands Killing It on Instagram. Example: Red Bull.

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Instagram Brands Real Estate Remix 233

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

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Tools Tweetdeck Brands Sentiment 111

The Realtime Report

AUGUST 28, 2020

Are you currently working for a few brands? Use Comparison Tables. Something that is often overlooked in affiliate marketing is comparison tables. With a comparison table, you can encourage sales by showing potential customers what they are getting from you and what they might get from other brands.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Awario

MAY 4, 2022

This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’. If you’re familiar with competitive analysis, you know about Share of Voice.

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Comparison Tools Analysis Metrics 139

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Firebelly

APRIL 2, 2018

It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? In comparison, Facebook’s numbers are more evenly distributed, and only represent 42% of the 18-34 demographic. [BA-BAAM!] BA-BAAM!] ??Instagram

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Instagram Brands Facebook Comparison 131

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. Create and brand your TikTok account. What is TikTok marketing?

Brands 89

Brands Marketing Influencer Analytics 89

The Realtime Report

AUGUST 13, 2012

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. 37 have an active profile. 26 post more than one photo per week.

Instagram 189

Instagram Brands Comparison iPhone 189

Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. Have you set up a Google+ Page for your brand yet? Vanity URLs. Custom Tabs.

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Google Brands Comparison Policies 227

The Realtime Report

SEPTEMBER 10, 2012

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.

Social Media 190

Social Media Brands Apple Comparison 190

The Realtime Report

JANUARY 24, 2014

Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? For starters, here are some key findings from the report: 98% of all top brands are active on Twitter. over 36% of all brand links contain tweets. Click here for the full study.

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Social Networking Brands Twitter Tumblr 190

Keyhole.co

NOVEMBER 19, 2023

For comparison, Tumblr has 555 million and Instagram has 400 million. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. TOMS This shoe brand demonstrates its philanthropic side through Instagram, boosting engagements and impressions along the way. billion users.

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Template Templates Examples Social Media 52

Buzz Marketing for Technology

SEPTEMBER 26, 2012

So, why aren’t brands able to capitalize on that? Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

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Brands Facebook Guidelines Conversation 279

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. If these don’t align with what’s on your website and other social platforms, your brand image will be muddled.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Unmetric

SEPTEMBER 12, 2018

Over the last few months, we heard a lot of our clients at top brands and agencies tell us one thing: they wanted the ability to create internal notes or annotations within owned and competitor content. In the coming weeks, the feature will get a few upgrades to allow performance comparison within the platform. SIGN UP FOR A DEMO.

Strategy 66

Strategy Content Brands Comparison 66

Sherrilynne Starkie

AUGUST 19, 2013

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Infographic by Sharethrough. Related posts: Instagram or Vine? Are professional communicators normal?

Advertising 273

Advertising Comparison Travel Survey 273

Pixlee

SEPTEMBER 10, 2020

In an uncanny way, Instagram Reels are very reminiscent of the similar TikTok format which led people to draw warranted comparisons. . Based on a preliminary survey of 50 leading brands, Reels are resonating well with their audience as well as gaining traction with Instagram’s algorithm. How did it play out?

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Instagram Brands Authentication Film 74

Jon Loomer

JANUARY 18, 2018

Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview. Campaign Comparison Test: Set Up. Account Test. This test will.

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Research Tools Comparison Facebook 167

Jon Loomer

DECEMBER 11, 2022

Year-Over-Year Comparison. There are always variations in industries and brands, but there is a potential opportunity here. Here’s a graphic showing that increase from 2013. Of course, things got a bit weird and difficult to predict since 2020. Let’s take a look at what has happened so far this holiday season. Your Turn.

CPM 195

CPM Facebook Sample Samples 195

Ignite Social Media

OCTOBER 2, 2023

By comparison, about 50% of Gen Z reports daily usage of TikTok. If your brand is specifically targeting Gen Z with social media marketing campaigns, it’s prudent not to rely solely on Facebook, but rather to incorporate it as part of a comprehensive strategy. How Much Does Each Generation Use Social Networks?

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Data Facebook Reddit Social Networking 154

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 175

Strategy Marketing Banking Influencer 175

Hootsuite

MARCH 23, 2022

Snapchat Insights is currently only offered to influencers and brands who are verified or have a following of over 1,000 users. This is mainly used for brands or businesses with an Ads Manager Account and a Business Account on Snapchat. They could end up being some of your biggest brand promoters. And that’s it! On Desktop.

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Analytics Tools How To Metrics 144

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. Here are six ways to keep your brand in check and portray your company authentically: 1.

Brands 142

Brands Survey Construction Comparison 142

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Owned content refers to content that brands publish from their own social profiles. Benchmark your social performance.

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Analysis Strategy Sentiment Comparison 141

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. You could also survey and ask your customers what other brands they considered when making a similar purchase. If not, this is a clear area where your brand can pull ahead. how the public feels about their brand).

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Analysis Sentiment Marketing How To 104

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Ability to target influencers or brand advocates. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Ignite Social Media

MARCH 17, 2020

TikTok has drawn comparisons to the previous short-form video app, Vine. TikTok has drawn comparisons to the previous short-form video app, Vine. Want to Learn More about TikTok for your Brand? Now that you are up to speed on what TikTok is, you might be questioning if it is right for your brand. Image source: [link].

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Comparison Film Feed Feedly 96

Sprout Social

SEPTEMBER 29, 2022

So keeping your followers from seeing the number of likes your posts have can help combat that comparison—especially as an influencer. However, even as a brand, there can be benefits to turning off likes. Encourage them to make this update so there’s less comparison online. Should you start hiding Instagram likes?

Instagram 106

Instagram How To Comparison Metrics 106

Keyhole.co

DECEMBER 9, 2022

Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. From small-scale businesses like home-bakers to big corporate brands, brands are using TikToks to reach out to people. It helps brands create a benchmark of their progress against their top competitors.

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How To Analysis Comparison Metrics 52

SocMed Sean

FEBRUARY 15, 2022

While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences.

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Trends Strategy Marketing Authentication 147

Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. Now imagine if your brand didn’t leverage such a powerful platform. This helps in growing your audience base and improving your brand value on YouTube. and generating insightful reports. Helps set performance benchmarks.

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Analysis YouTube How To Comparison 52