Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Through personal branding.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. Reprinted with permission. It’s time to face the music.

Social Media 192

Social Media Brands ROI Case Study 192

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Desire to make things better for their teams and the company as a whole.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Look outside the company for help with interviewing, writing, and technical production. 10% of B2B Marketers Are Idiots.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Brands today run on the attention economy.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: DataReportal Here are three more reasons for B2B companies to invest in Instagram ads: Stand out from the crowd.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. There’s no way (yet) for brands to build a presence there. Is it worth it?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

FEBRUARY 14, 2020

If you think of social media as the professional branding platform that sells you and your skills, the topics you choose to post about will likely be much different than if you just consider it as a place to hang out or connect with friends. Companies recognize this, and most of them will also be on social media. 79% of the U.S.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. For example, LinkedIn is a platform for professionals, employees, and companies. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” Best Practices In B2B PR by Fast Company. Never shill for your company or products.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JUNE 17, 2014

Glenn Taylor reports on the disconnect between what B2B companies tend to say about themselves and what potential customers want to hear (that is, what types of messages contribute most to perceived brand strength. New Study Shows That Most B2B Marketing is Talking Past Customer s by Ideas@Work.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Guest post by Charles Whiteman. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 20, 2011

company website, newsletters, syndication sites). Brand and mention tracking (e.g., Number of company followers. Page views (of LinkedIn company overview). Followers by industry, function and company. Number of subscribers to the company channel. Number of people / organizations in company circles.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

MAY 3, 2012

Consumers are engaging with their favorite companies on Facebook, says Mashable.com. 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • What does mobile mean to your company? What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 9, 2019

In recent news, cloud services company Oracle recognized the busy schedules and workloads of the sales teams they were selling to. This means B2B companies must make a positive first impression with prospective customers, before any one-on-one contact. Be the Hero (to Your Customer—and Make Them the Hero to Their Business).

B2B 130

B2B Committee Buy Process 130