Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. Here’s an example: let’s say there is breaking news relevant to your brand or company. Your social media community manager isn’t at work or its after-hours. Don’t rely on a Klout score exclusively. Why was this? How to prevent this?

Activities 138

Activities Communities Social Media Class 138

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 131

Klout Curation Social Media Analytics 131

SocialFish

FEBRUARY 6, 2011

We’re all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services… and that makes total sense from a generating-word-of-mouth point of view. Do apps like Klout or Twitalyzer really work to automate this?

Influencer 240

Influencer Klout Blogosphere Communities 240

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? One Mile at a Time. Adventure Bloggers.

Travel 66

Travel Influencer Brands Airlines 66

Kikolani

MARCH 18, 2013

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. Use this tool to really start talking to your Twitter community vs. broadcasting at them. Increase your Klout. How to Participate in a Nestivity Community. Participation in a Nestivity community is easy.

Engagement 167

Engagement Twitter Klout How To 167

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Klout is not alone in this backward thinking.

Klout 114

Klout Review Skills Hosting 114

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing Overview 213

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Why does your brand need a content studio? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Waxing UnLyrical

SEPTEMBER 25, 2012

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results. Cool, huh?!

Klout 204

Klout Overview Influencer Hosting 204

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

Influencer 60

Influencer Brands Marketing Authentication 60

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Small Business Mavericks

MARCH 6, 2014

It’s not like your Klout score has to be through the roof or no one is going to believe you really know your stuff. Social proof is the accumulation of positive and negative talk your company or brand receives online. Are you being a positive influence in the online community? It’s not all about likes and retweets.

Klout 101

Klout Reputation Influencer Review 101

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice. What’s your social currency?

Review 142

Review Company Klout Policies 142

Social Media Marketing

APRIL 22, 2011

It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. How do brands get involved? How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Waxing UnLyrical

AUGUST 26, 2011

in Communication (how many of us have that?!), If you focus on finding your influencers on Twitter, or pretty much any social network, you’d be unlikely to think of Donna as a mover and shaker in the business communication field. If you rely on Klout, her score sucks. she’s. Her blog isn’t fancy.

Film 227

Film Klout Policies Reputation 227

Diva Marketing Blog

MAY 14, 2012

McConnell launched what was to become one of the most beloved brands. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. BUSINESS STRATEGY : Of any brand, Avon has one of the most powerful social business strate gies available.

Social Media 81

Social Media Klout Smart Phone Training 81

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. It’s like the wattage of a radio station.

Influencer 157

Influencer Klout How To Blogger 157

Kikolani

MARCH 22, 2013

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Business / Career. Social Media / Social Networking.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Convince & Convert

JANUARY 28, 2014

Keep in mind that “the best” is subjective and different for every brand. The bloggers offer original content for Char-Broil’s community site but also weave product mentions organically into their other content, resulting in the most sincere and positive recommendations possible on the digital web—word of mouth.

Blogger 153

Blogger Case Study Klout Influencer 153

Buzzlogix

MAY 15, 2017

You can also see how the public perceives your brand versus the competition. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Overall, Klout is a great Twitter tool for measuring influence through engagement. TweetReach.

Social Media 40

Social Media Tools Klout HootSuite 40

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

Klout 105

Klout Postrank Tourism Blogroll 105

Kikolani

JUNE 1, 2012

Feast Your Eyes on These 9 Examples of Beautiful Email Marketing – Get some design inspiration from these brands that send out simply beautiful email marketing. How to Use Google+ Hangouts for Business – Find out why you should be using hangouts, hangout ideas, and exactly how to use Google+’s unique video chat capability.

Mashup 115

Mashup Resources Klout RSS 115

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Razor Social

NOVEMBER 29, 0002

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. changes to profile images).

Analytics 89

Analytics Social Media How To Analysis 89

Webbiquity SMM

MAY 3, 2011

Director of Sales for @ klout. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

MAY 20, 2016

Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Who outranks you in SEO?

How To 42

How To Klout Analysis Metrics 42

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company. Image credit: Sean MacEntee. [ Image credit: Sean MacEntee. [

Press Release 142

Press Release Patterns Marketing Klout 142

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. There does seem to be a debate over the endgame of social, i.e., whether it is for engagement, branding, service, sales, or all of the above. Just as Klout is useful but imperfect, so other attempts to measure social media with perfection will be imperfect.

Journal 175

Journal Compete Team Klout 175

Convince & Convert

APRIL 18, 2012

If you’re an agency or a freelance community manager, you might need to manage several calendars. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score. If you’re a blogger or individual consultant, you might only need one calendar.

Tools 158

Tools Products Social Media Collaboration 158

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want. Chris Brogan.

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

AUGUST 24, 2012

Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better. 101 Ways to Improve Your Freelance Brand – Here are 101 branding tips to help you improve your freelance identity and help your business succeed. Business / Career. Freelancing. Social Media / Social Networking. Photo of the Week.

Mashup 117

Mashup Resources How To Remix 117

Jeff Esposito

JULY 1, 2011

Community Management is the New Black – This is a great post on what really goes into being a community manager from Lauren Vargas. The title is very hot right now and some even state that it might be dead, I for one disagree, and think we can all learn a lot from this savvy community manager who has held the title since 2006.

Klout 26

Klout Journal Reputation Education 26

Diva Marketing Blog

NOVEMBER 16, 2011

For every person who happens onto those interactions (random or deliberate) these exchanges become part of a shared brand experience. People can see who the brand chooses to engage within the social web. From Klout scores to Twitter followers, many people are struggling with the idea of importance.

Klout 78

Klout Social Media Social Networking Influencer 78

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

NOVEMBER 1, 2011

That fosters community. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. I talk about earlier in the book the idea that your brand is sort of this collection of shared experiences, and I show examples. You just recognize it.

Klout 122

Klout Social Capital Influencer Social Graph 122

Sprout Social

DECEMBER 27, 2016

Listen to your community. Figure out what kinds of automation is best for your brand. Followerwonk and Klout can come in handy when you’re looking for new accounts. Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Write and/or edit blog posts. Engage with influencers.

Social Media 78

Social Media How To Hashtag Publishing 78