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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

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Using Social Media to Win Hearts in Financial Services

Convince & Convert

Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. “We put the members first, and that was something that really intrigued me, especially how that plays out in our social spaces.”

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How gamifying employee advocacy can boost your program’s success

Oktopost

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees.

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Apple iPad deliveries in Australia TNT

Laurel Papworth

Watching the iPad buzz building in Australia where TNT not FedEx are the delivery dudes. I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? Santa Steve Jobs should be with an iPad. From Forums.MacTalk.com.au but this one seems legit.

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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. $704 million Generated by Coachella and Stagecoach. 99,000 people per day.

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Winners of Mashable Awards

Mindjumpers

Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. Here, we will go through the winners of this year’s Awards Gala: Best Social Media Management Tool: HootSuite. Most Creative Social Media Campaign: Stand Up For WWE.

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Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Betraying social trust. No really, it is.