Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

B2B 62

B2B Strategy Marketing Case Study 62

Audiense

JULY 27, 2018

As mentioned a few weeks ago, social data helps us discover other relevant competitors for target audiences , beyond those who are expected and accounted for (in this case other premium brands of ice cream in the UK). Do you know your brand’s competitors well? Request your Audiense Insights demo today !

Research 68

Research Data How To Influencer 68

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.

Authentication 93

Authentication Examples Class Team 93

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. For many brands, organic reach is declining.

Advertising 145

Advertising Campaign Social Media How To 145

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. For example, both strive to boost brand awareness and drive site traffic. Cultivate a strong employer brand Just as you research a potential candidate, job seekers thoroughly look into their potential employers.

Social Media 101

Social Media Strategy Team Review 101

agora pulse

AUGUST 17, 2020

I have seen too many brands trying to do social media marketing just because their competitors are doing that. The result is always the same: Those brands see no results, and in a few months (or a couple of years) decide to move those budgets elsewhere. People who signed up to your newsletter or asked for a demo of your product).

Social Media 171

Social Media Strategy Marketing How To 171

Buffer Social

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Strategy Marketing Communities 98

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. 55% of TikTok users bought something after seeing the brand on the app. And with over half a million daily users , they could be a valuable resource for brand awareness. more engaging than long-form video (The Sprout Social Index™).

Buy 118

Buy Video How To Template 118

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Request a demo Build relationships Is it lonely at the top?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. So, if your brand cares about climate change, let your followers know.

Travel 121

Travel Sports Exercises Sentiment 121

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

FEBRUARY 3, 2022

For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support. who message businesses say being able to do so improves their confidence in the brand. DO maintain your brand voice. Request a Heyday Demo.

Facebook 145

Facebook HootSuite Retail Conversation 145

Hootsuite

FEBRUARY 24, 2023

Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Salesforce charges based on mentions per month, so the more mentions you want to monitor — and the more popular your brand — the more you’ll pay. When is Social Studio shutting down? Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Pixlee

SEPTEMBER 17, 2020

And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Before the holidays hit, run through this checklist to make sure your brand is prepared to offer the best experience for customers. . Use Community-Driven Content Across all Channels. Rely on Short-Form Videos .

UGC 93

UGC Comparison Influencer Price 93

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. What does it take to be a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

BeingOptimist

JANUARY 14, 2022

To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. You can offer the customers a product demo, video testimonial, free trial, or a discount. People like being a part of an exclusive group like VIPs or beta-testers, according to Appcues’s research.

Startup 105

Startup Discount Price Survey 105

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 134

Template Templates Social Media Tips 134

Sprout Social

JUNE 17, 2021

55% of consumers learn about new brands on social. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. They’re the best way to ensure your content is cohesive, consistent, and on-brand.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. What day is leg day? There was a clear answer: Wednesday. In 2020, 96.5

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. How do they feel about your brand and your products?

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Now, pick the category that best describes your brand and tap Next. Source: Pew Research Center. Make sure your profile photo looks good and represents your brand. And that’s it! Pick your URL wisely.

How To 143

How To Hashtag Trends Analytics 143

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Audiense

MAY 10, 2018

In any pre-campaign stage, during the research and planning phases, gaining an in-depth understanding of how the target audience is like is key. Let’s look for users who identify themselves as part of the Fortnite community by including a mention of the game in their bio. So, let’s get down to it!

Activities 90

Activities Examples Campaign Data 90

Sprout Social

NOVEMBER 6, 2020

Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.

Review 97

Review FAQ Construction Metadata 97

Audiense

APRIL 18, 2018

Brand health and identification of new audiences. Research based on social data analyzes what the market share of your customers is, the true size of their community , and identifies and acquires new segments and audiences that they didn’t know about or that they hadn’t yet identified. Want confirmation?

Proposal 79

Proposal Influencer Campaign Data 79

Talkwalker SM

JULY 11, 2016

Understanding the evolution of social discussions about trends, brands, events and more. Time-lapse graphs provide a clearer view of how discussions around key topics and brands develop over time. Community Management : Compare performance across all major social networks at the click of a button. Time Lapse Graph.

LinkedIn 60

LinkedIn Features Instagram Metrics 60

Audiense

JUNE 21, 2018

Prior to the digital era, market research which included competitor analysis was more complex and expensive than it is today. Nowadays, thanks to social data, companies can count on valuable and precise information about competitor brands or products relevant to the target audiences in just a few hours and at a very reasonable cost.

Data 90

Data How To Energy Analysis 90

Waxing UnLyrical

OCTOBER 27, 2011

Recently, I have worked with organizations who have needed help during issues or major events in their history to promote and protect their brand. <REDACTED> <REDACTED> has worked with similar large organizations such as Disney and Burger King to support their efforts to effectively manage their brand. Be patient.

How To 225

How To Skills Flickr Fashion 225

The Realtime Report

JANUARY 28, 2017

They saw social as a channel to build their brand, by taking a broadcast approach and posting content with broad appeal. This approach works well for B2C companies who care most about branding, but doesn’t work for B2B companies whose biggest directive is to generate demand and provide qualified leads to a sales team.

B2B 91

B2B ROI Social Media Hashtag 91

Later

MARCH 30, 2020

Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day.

Statistics 67

Statistics Social Media Marketing Instagram 67

Keyhole.co

MAY 25, 2022

The insights extracted from social media analytics can power many parts of your brand strategies. It helps you understand how many people are engaging with your brand. Mentions: It measures how many times your brand name is mentioned on social media accounts. People can post positive or negative comments about your brand.

Analytics 52

Analytics Social Media ROI Metrics 52

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Brand Videos.

Types 119

Types Video Content Case Study 119

Social Media Marketing

JULY 18, 2013

Here are four keys to turning customers into brand advocates. Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. Be vigilant, community managers.

Social Media 167

Social Media Flipboard Hashtag Metrics 167