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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

CPM 175
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

Follow YouTube’s Community Guidelines because strikes on your channel will disqualify you. YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example. CPM $70.82

YouTube 95
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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

In almost all cases (unless you’re a big brand), these audiences are going to be small. The frequency and CPM will also jump. So, expanding your audience could actually improve your average frequency and CPM. But, there is actually a good reason to use Advantage Custom Audiences.

CPM 206
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How Brands Can Achieve Higher Engagement on TikTok

Pixlee

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. No matter your goals and objectives, one thing’s for sure: your marketing needs to revolve around the user. . Brand takeovers.

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Difficult Decisions in Difficult Times

Jon Loomer

The first thing we should do as marketers right now is pause. Step back, and take a close look at all of your marketing efforts. I understand that marketing and education are likely low on the priority list when a business is losing money. That should result in a lower cost to reach people (CPM).

CPM 196
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Influencer Marketing 201: Working With Influencers

Likeable

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. We also tapped Jacqueline Elkort, Community Management Supervisor here at Likeable, so you have our take.