Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing How To 213

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? One Mile at a Time. Adventure Bloggers. Luxury Blog.

Travel 66

Travel Influencer Brands Airlines 66

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

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Lurker Klout Policies Consultant 203

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

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Influencer Brands Marketing Authentication 60

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand.

Review 142

Review Company Klout Policies 142

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

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Social Media Klout Flickr Radian6 167

Kikolani

MARCH 22, 2013

Blogging / Content. 9 Amazing Content Curation Resources – Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Business / Career.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Convince & Convert

JANUARY 28, 2014

Keep in mind that “the best” is subjective and different for every brand. The bloggers offer original content for Char-Broil’s community site but also weave product mentions organically into their other content, resulting in the most sincere and positive recommendations possible on the digital web—word of mouth.

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Blogger Case Study Klout Influencer 151

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. The Two Dimensions of Online Influence.

Influencer 155

Influencer Klout How To Blogger 155

Razor Social

NOVEMBER 29, 0002

How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. Engagement is also important to monitor because you expect that some of your audience will engage with your content.

Analytics 89

Analytics Social Media How To Analysis 89

Diva Marketing Blog

MAY 14, 2012

McConnell launched what was to become one of the most beloved brands. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. BUSINESS STRATEGY : Of any brand, Avon has one of the most powerful social business strate gies available.

Social Media 81

Social Media Klout Smart Phone Training 81

Buzzlogix

MAY 15, 2017

You can also see how the public perceives your brand versus the competition. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Overall, Klout is a great Twitter tool for measuring influence through engagement. TweetReach.

Social Media 40

Social Media Tools Klout HootSuite 40

Kikolani

JUNE 1, 2012

Blogging / Content. 48 Elements of Persuasive Written Content – There are many available for your your content toolbox, but here are 48 essential elements from A to Z (well, almost) to get you started. The Ethics of Link Building Through Content – Just how far would you go to get a link?

Mashup 115

Mashup Resources Klout RSS 115

Convince & Convert

APRIL 18, 2012

While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. If you’re a blogger or individual consultant, you might only need one calendar.

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Tools Products Social Media Collaboration 156

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

MAY 20, 2016

Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Who outranks you in SEO?

How To 42

How To Klout Analysis Metrics 42

Webbiquity SMM

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Director of Sales for @ klout. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

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Twitter Pharmaceuticals B2B Biotechnology 279

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. I see a bright future for the Google.

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Tools Tips Marketing Social Media 277

Kikolani

AUGUST 24, 2012

Blogging / Content. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

Mashup 117

Mashup Resources How To Remix 117

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. Participating in the contest has taught me several lessons as a professional content strategist: 1. There does seem to be a debate over the endgame of social, i.e., whether it is for engagement, branding, service, sales, or all of the above.

Journal 175

Journal Compete Team Klout 175

Jeff Esposito

JULY 1, 2011

Community Management is the New Black – This is a great post on what really goes into being a community manager from Lauren Vargas. The title is very hot right now and some even state that it might be dead, I for one disagree, and think we can all learn a lot from this savvy community manager who has held the title since 2006.

Klout 26

Klout Journal Reputation Education 26

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Sprout Social

DECEMBER 27, 2016

Curate content. Listen to your community. If you’re responsible for creating content, you may find it useful to set aside a few hours each month to shoot all the photos and videos at the same time. Figure out what kinds of automation is best for your brand. Daily Checklist. Check private messages and mentions.

Social Media 78

Social Media How To Hashtag Publishing 78

Convince & Convert

NOVEMBER 1, 2011

The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. It’s three pieces of content a day. That fosters community.

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Klout Social Capital Influencer Social Graph 121

Diva Marketing Blog

NOVEMBER 16, 2011

But, there are more examples of antisocial media then there are of social media…meaning, content, campaigns, contests, messages, are stuffed into new networks under the guise of social, when in fact, there’s very little social in the social media initiative. People can see who the brand chooses to engage within the social web.

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Klout Social Media Social Networking Influencer 78

ProBlogger

SEPTEMBER 26, 2011

At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand. You’ve built a community. That’s why they’re willing to pay to get access to your tightly formed online community, which has its very own culture, rules and etiquette.

Company 49

Company Travel Airlines Blogger 49

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 19, 2012

But my goal is to basically just try to communicate ideas. It’s something that’s helped me build my business and my brand, so I just wanted to share how I started getting into that and some of the process and stuff. It’s just such a sharable form of content. So, that’s part of it. Jay: Awesome, awesome.

Social Media 127

Social Media How To Consultant Data 127

Sherrilynne Starkie

JUNE 9, 2013

A couple said they use these statistics to inform their content creation. So the subject matter, formats and style of the most popular content is given a stronger focus in the future and those of the less popular content is dropped. Finding value in Klout like sites. This is smart thinking. Measuring online influence.

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Analytics Social Capital Klout Analysis 380

Twist Image

AUGUST 8, 2014

The ability to understand the community and engage in the discourse is hitting an all time low (and high) at the same time. Here''s a truth: I truly miss the power of the community in social media. It''s not that there isn''t a community. These are challenging times for content creators. We''re adding more opinion.

Comments 80

Comments Klout Disqus Startup 80

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

Klout 114

Klout Social Media Conference Influencer 114

Webbiquity SMM

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? 10 Ways to Build Your Twitter Following Like Big Brands Do by iMedia Connection. 10 Ways to Build Your Twitter Following Like Big Brands Do by iMedia Connection. Tips for Twitter Brand Pages.

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Tools Tips Twitter Klout 203

Ari Herzog

JULY 26, 2011

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points).

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Tools Klout Metrics Airlines 160

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. stories, blog posts, etc.). Stop being lazy.

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Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

MAY 24, 2012

The example he pointed out was the recent announcement that Twitter made that they’re going to be using their tweet buttons to track their users and determine content relevance. Now they send a daily or weekly email with recommended content. It’s a fascinating read. Special Guest: Maria Ogneva, Yammer. How are you?

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Yammer Badge Privacy Communities 114