Meta Publishes New 'Community for Brands Playbook' to Help Brands Build Engaged Online Groups
Social Media Today
APRIL 20, 2022
The 39-page guide provides a range of tips, notes and examples to assist in your community-building process.
Brands Communities Community building Publishing 
How to Build Community Without the Metaverse
Pixlee
MARCH 28, 2022
As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion.
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.
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Tips on Measuring Community [April #measurePR Recap]
Waxing UnLyrical
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la
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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales
Pixlee
JANUARY 12, 2022
In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Today, brand building isn’t about broadcasting your brand to the customer. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.
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5 Ways to Tell Your Brand Story with Instagram Stories
Sprout Social
AUGUST 30, 2019
The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). So, what does your business need to do to make sure you’re taking advantage of this community-building tool? Sharing an #OOTD?
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5 Strategies to Build a Network of Bloggers and Journalists
Waxing UnLyrical
SEPTEMBER 13, 2013
For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) Build Your Brand and Expertise.
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8 Things to Know Before You Publish Your First YouTube Video
Later
APRIL 9, 2020
It goes without saying that adding closed captions are a good idea for inclusivity and community building, but did you know they can also help with your SEO ranking? Watch our free video tutorial with Over’s Matt Riley: Finding Your Brand Voice Through Aesthetic and Design. This service costs $0.25 Like This Post?
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Bringing Open Community To Public Relations
Waxing UnLyrical
NOVEMBER 22, 2010
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
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How to build brand loyalty that lasts
Sprout Social
OCTOBER 23, 2019
Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.
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What Is This “Free Time” Of Which You Speak?
Waxing UnLyrical
MAY 1, 2020
”) without actually having invested in relationship building first. And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. ”) to pseudo relational (“let us be your fake music therapist!”)
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4 Tips from Top Social Media Managers to Grow Your Online Business
Buffer Social
JULY 18, 2023
Customers keep coming back for repeat business and become brand advocates. When customers feel valued and connected to your brand, they are more likely to recommend your products or services to others. I talked to Keyur Kumbhare , the founder of GrowedIN , a LinkedIn personal branding agency.
3 ways to adapt content for the era of social media entertainment
Sprout Social
AUGUST 3, 2023
In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.
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7 Creators On The Systems That Support Their Content Creation
Buffer Social
DECEMBER 12, 2023
Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience.
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Introducing a Better Way to Engage With Your Instagram Audience
Buffer Social
JANUARY 26, 2021
Brands like Glossier (which attributes 70% of its growth to owned, earned, peer-to-peer, or organic channels), MadHappy , and Sass & Belle , focus on responding to almost every customer on Instagram. There are all the benefits of community building and engagement but it’s also a huge time saver for me.
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021
Social Media Strategies Summit
JANUARY 22, 2021
Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Brands are optimizing for mobile experiences. Establish a Local Presence Within Your Community.
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What is hashtagging and how to use it effectively
Sprout Social
JULY 19, 2022
According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The short answer: Yes, definitely use hashtags.
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)
agora pulse
JULY 17, 2020
Common social media goals include … Building brand awareness. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience. Creating a community. Create a community. Community management. Audience demographics.
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8 Places User-Generated Content Thrives – Beyond Social Media
Pixlee
OCTOBER 20, 2021
Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them.
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Sprout on Sprout: How to create your own social media video template
Sprout Social
JULY 28, 2022
Published on. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. As brand social media marketers, we follow the lead of creators and look to them for inspiration. We only jump on trends that fit our brand and audience. Build a content equation.
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Why Your Brand Should Create Less Content
Convince & Convert
DECEMBER 18, 2015
Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Real relationships actually lift brands.
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Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.
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Using Social Media in Education: 8 Can’t-Miss Tips
Hootsuite
SEPTEMBER 7, 2022
Users share complex ideas and the Reddit community breaks them down. Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. Improve community engagement. An educator trying to land their next role may start by building brand awareness. Build a community.
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GUEST POST: 3 Tactical Components to Winning Social Media Influence
Firebelly
FEBRUARY 11, 2011
Yes, this includes properly setting up all branding elements, brand messaging, your bio, website URL, etc. Build – We all know that building a community takes time and effort (blood, sweat, and tears). Activities within the community building process are our proverbial seeds.
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How Glossier Hacked its Way to a Billion Dollar Valuation
Pixlee
MAY 2, 2019
For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. Glossier has built their entire model on succeeding through community-driven product development. Community Building. Emily Weiss, Glossier Founder. Focus on Content.
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How to Grow on Threads: 9 Learnings from the Buffer Team
Buffer Social
JANUARY 23, 2024
The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. The ability to publish to Threads with Buffer is one of our most requested features to date, with more than 1,600 upvotes. Head of Communications and Content Hailley Griffis has loved connecting with other moms.
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The December 11 Instagram API Changes are Here. Let’s Talk about Them.
agora pulse
DECEMBER 11, 2018
Three of the four changes — restrictions on Facebook Group publishing , Facebook Private Messages, and Facebook Search API) — were soon overturned by Facebook and life returned back to normal. moderation rules for easier community management. schedule to Stories if you choose to disable direct publishing.
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What to do with your 2020 social strategy now
Sprout Social
APRIL 15, 2020
As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.
Strategy 142
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What Is Discord? A Beginner’s Guide to Discord for Business
Hootsuite
JUNE 27, 2022
While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.
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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
Buffer Social
OCTOBER 6, 2019
Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.
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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Want to leverage social media, digital marketing and branding to grow your business? Are you Ready?
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How to Use Facebook Groups to Grow Your Business
Later
JUNE 26, 2020
Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. Ready to build a successful Facebook Group for your business? And while only official brand owners or admins can create Facebook Pages, anyone can create a Facebook Group.
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How to Fuel Social Media Content with Your Existing Work (According to a Founder)
Buffer Social
MAY 25, 2023
Growth is inevitable if you can publish consistently, even with a small audience. You can't rely on algorithms for visibility once you manage a list or a community. In addition to email lists, Josh recommends building a community as another strategy for audience ownership.
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Stop the Lazy Content Marketing Madness! Are You Guilty of These 8 Bad Habits?
Pam Moore
AUGUST 16, 2017
When is the last time you created a piece of content and as you hit publish you wanted to yell, boom-sha-ka-la-ka? The risks of building your business on rented land such as Facebook and Instagram. Why integration should be your favorite word when building your online platform. Why brand storytelling is NOT all about YOU.
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What Are the Top Social Media Platforms for SMBs?
Later
SEPTEMBER 1, 2020
Whether you’re in e-commerce, SaaS, publishing, or otherwise, we’re sharing the top social media platforms for SMBs: The Value of Social Media for Small Business. From interacting with customers to increasing brand awareness and making sales, the benefits for SMBs are huge. Boost brand engagement? Drive traffic to your website?
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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business
Pam Moore
JANUARY 30, 2018
These changes impact every business, brand and publisher using Facebook for business purposes. ” If this isn't bad enough, I even saw a recent article and “survival guide from a top publisher blaming Facebook for “publishers becoming more vulnerable to ad fraud.”
Feed 167
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What marketers need to know about YouTube Creator Studio
Sprout Social
JULY 7, 2022
Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. Date: The date you uploaded, scheduled, or published your video.
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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies
Pam Moore
MARCH 9, 2020
They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Need help launching a new product or service?
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5 Core Pillars for Your Ecommerce Marketing Stack in 2022
Pixlee
DECEMBER 22, 2021
This means consumers are far more trusting of third-party opinions on a product than brand-generated content. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Starting an ecommerce referral program with brand ambassadors.
UGC 52
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5 TikTok Campaigns You Need to Try in 2022
Pixlee
DECEMBER 2, 2021
With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Try a Live Stream.
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52 Monday Roundup: Making Your Business a Valentine
Waxing UnLyrical
FEBRUARY 8, 2016
“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers).
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8 Instagram Features Perfect for Small Businesses
Later
AUGUST 10, 2020
Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Instagram is a powerful tool for any brand or business, especially following the platform’s recent moves into e-commerce. Ready to get started?
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The 7 Deadly Sins Of Digital Marketing In 2014
Twist Image
AUGUST 1, 2014
I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Have we solved the most basic of questions for our digital marketing efforts? Website is not responsive.
Marketing 105
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Creators Unlocked: Dre Fox on Her Journey to Creatorpreneurship
Buffer Social
APRIL 3, 2023
Dre, also known as Time of Dre , is a content creator and social media coach who specializes in helping others improve their personal branding and create income streams through their online presence. 📱 This interview was already published in our newsletter, so to get your hands on these before anyone else, subscribe here !
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