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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: HubSpot. Guest post by Ron Stefanski.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot Community.

Hubspot 110
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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150
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Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint. How our questions and issues are handled by companies across social directly affects how we feel about their brand as a whole.

Hubspot 82
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Brand awareness: What it is and strategies to improve it

Sprout Social

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 127
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Sales and marketing alignment for improved business effectiveness

Sprout Social

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance.

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Top 10 customer service software tools

Sprout Social

These tools create positive experiences and inform brands on how to improve their service. It all depends on your company’s priorities and the scope of the service you offer. The thing is, customer service software is a must-have for modern companies. The thing is, customer service software is a must-have for modern companies.