Sherrilynne Starkie

MARCH 14, 2018

It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

FEBRUARY 19, 2012

Related posts: Brands use social media for PR. Social media boosts campaigns. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

JUNE 15, 2018

This year, for the first time ever, brands will spend more on digital ads, 38.4 So it’s clear that paid media is playing an increasingly important role in brand communications. Yet many corporate campaign strategies are still overly reliant on traditional PR methods and struggle to achieve objectives and demonstrate ROI.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

FEBRUARY 6, 2019

2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – Pinterest is adding a new feature that lets users search based on skin tone ranges, a handy feature for a service that’s popular with fashion and personal style brands.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

APRIL 27, 2014

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors. The Spin Sucks Brand Ambassador Program: A Case Study.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

SEPTEMBER 14, 2013

That was also about the time I became aware of Thornley Fallis as a PR firm that was breaking new ground to lead the PR profession in integrating social media into communications campaigns. Related posts: Does your brand take bloggers seriously? Brands use social media for PR. Social media key PR driver. Related articles.

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

MAY 11, 2013

The show was designed to provide brands with multiple opportunities to engage directly with seniors. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. Related posts: Does your brand take bloggers seriously? Brands use social media for PR. Content marketing is king.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

APRIL 3, 2015

In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. Source: Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JANUARY 30, 2016

This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. Initially this test will support campaigns driving website clicks or conversions, or video views.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

DECEMBER 11, 2012

There are already lots of other 2dayfm branded unofficial Facebook pages and groups. One very offical looking, branded page has this ‘about message’: “If you have a problem with us unlike us because we are sick of people giving threats to the DJ’S so UNLIKE US BECAUSE WE ARE NOT SHUTING (sic) DOWN”. It would appear not.

Facebook 264

Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

JANUARY 11, 2013

The Blog with Integrity campaign encourages bloggers to be above-board and transparent about all dealings with sponsors and provides clear guidelines for best ethical practices. In Canada, there’s nothing similar yet, but more and more, brands are working with bloggers to reach online audiences, so this could change.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

MARCH 8, 2015

This means tracking what really matters in achieving the campaign objectives. These connections are a big part of driving online awareness and brand preference which leads to website traffic and sales. But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MARCH 9, 2018

Facebook tops YouTube for branded video. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Follow List. Embed List.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

MARCH 21, 2018

And there’s money to made as brands are ready to pay out for Stories, Tweets and Lives. Brands are making budgets go further too. Personally, I’ve recently been working on influencer marketing campaigns for government organizations, long-term care facilities, pet product companies and consumer electronic gadgets.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

JUNE 22, 2013

It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. A good example is Jana, a company that makes users a partner in their own data.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Before you can launch any campaign, you need the following things in place. Look for iterations of your company name and brands.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MARCH 2, 2020

In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit! It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. Connect with them on LinkedIn.

News 404

News Report Software Badge 404

Sherrilynne Starkie

MAY 4, 2013

As part of Dove’s ongoing “ Campaign for Real Beauty.” Getting people talking about the importance of positive self concept among women as the key driver to personal confidence and happiness is a key objective of the campaign. However, that campaign used humour and nostalgia as key motivators. Dove Real Beauty Sketches.

Marketing 295

Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

JANUARY 7, 2012

It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Social media boosts campaigns. Related posts: Women in social media. Betty White flogs insurance via YouTube. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

Trends 299

Trends Twitter Insurance Sports 299

Sherrilynne Starkie

APRIL 26, 2015

Even with the likes of Instagram, Pinterest and Snapchat gaining traction, Twitter remains crucial to PR campaign success. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. It consistently performs well in terms of building awareness and reach and driving website traffic. How to be smart on Twitter.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

AUGUST 1, 2018

Brands who have invested in creating great video content will benefit from Facebook’s Watch Party for groups. In an effort to boost advertising revenues, the program links brands with top popular creators to appear in ads or provide advice on creative campaigns. I don’t have it yet, but I look forward to using it.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

DECEMBER 27, 2020

In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. . These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. Source: Facebook. .

Video 307

Video Content Statistics YouTube 307

Sherrilynne Starkie

JANUARY 23, 2018

Getting such basics wrong could impair the impact of an image and could reflect poorly on a brand. Social media consultants need to have branding competencies to be able to devise naming conventions and establish tones of voice, social lexicons and content reflecting the right look and feel. Photo by NordWood Themes on Unsplash.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

JANUARY 11, 2014

Advanced planning ensures that content and distribution aligns with all business and marketing objectives and tactics such as planned events, promotions and campaign. Does your brand take bloggers seriously? Top tips for bloggers and brands. Be effective. This article was originally published on Thornley Fallis.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

MARCH 18, 2018

In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign. How to brand mobile Facebook Live video streams. Snapchat tests @-tagging to help brands boost follower numbers. Facebook suspends Trump's analytics firm. Mar 18, 2018. Mar 18, 2018. Mar 18, 2018. Mar 18, 2018.

YouTube 67

YouTube Facebook Mobile Policies 67