Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 3, 2024

By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. Through this monitoring and research, health brands can better understand effectiveness and potential risks. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience.

Tools 52

Tools Strategy Marketing Analysis 52

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Strategically Identify Influencer Partners.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Harp Interactive

MARCH 9, 2010

While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MARCH 10, 2017

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded.

Report 103

Report Instagram Hashtag Metrics 103

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Pricing is available on demand.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 6, 2024

You can tap into current trends, map out the popularity of trends, and even do market research using keywords and hashtags. Try Keyhole for free Related Articles What Is Social Listening & Why You Need It In 2024 Ultimate Brand Monitoring Guide For Tracking Online Reputation Frequently Asked Questions 1.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Proactive Report

OCTOBER 14, 2013

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Content creation based on insights gleaned from your research. Develop an effective content strategy – planned content with an editorial calendar. Tap into the conversations of the audiences you want to reach.

Tips 100

Tips Content Training Marketing 100

Sprout Social

JANUARY 10, 2024

Brand loyalty A negative experience with your brand may deter some customers for good. Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Here is a report from Sprout’s Listening capability.

Reputation 106

Reputation System Brands Knowledge Base 106

Idaconcpts

AUGUST 16, 2013

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. The reality is that finding the feedback you really need often uncovers things you might not want to know.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Oktopost

DECEMBER 22, 2019

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter.

Tools 116

Tools B2B Sentiment Notification 116

Idaconcpts

AUGUST 22, 2014

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. It is important to monitor audiences, not just online. Managing Negative Feedback. Highlighting Accomplishments.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic.

Team 160

Team Marketing B2B Eventful 160

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. Your organization will gain rich customer insights, optimized content, product feedback, brand monitoring, and more when done right.

Analysis 69

Analysis Data Sentiment Metrics 69

Webbiquity SMM

OCTOBER 13, 2010

Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Share it on StumbleUpon. Share this on Technorati.

SM2 202

SM2 Vocus Alterian Radian6 202

Keyhole.co

NOVEMBER 13, 2023

Do your keyword research Keywords are the backbone of any strong TikTok SEO strategy. Keyhole’s keyword tracking feature can be a powerful tool for your TikTok keyword research. Wrapping up TikTok, with its trend-focused algorithm and engaged users, offers a vast opportunity for brands to authentically connect with consumers.

SEO 52

SEO Content Hashtag Trends 52

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. Social media is a great resource for promoting an employer brand. There is also a new XHiring feature on Twitter.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

MAY 31, 2023

Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against. To begin your research, you must gather as much information as possible about your industry. It’s important to be thorough in your research and not just skim the surface.

Social Media 52

Social Media Strategy How To Analysis 52

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Listen and find out where your customer go to research your products (and related products) and be part of the conversation there. That is when you enter the land of hippies and gurus.

Social Media 188

Social Media Reputation SEO Engineering 188

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. For example, run a small online business selling handmade jewelry.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

MAY 3, 2023

Not only are they more likely to accept a partnership, but their audience is also already suited to your brand. Competitor & Content Research Don’t just track your own hashtags! Or if you already have advocates posting on your hashtags, you can measure which influencers are garnering the most attention.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Firebelly

FEBRUARY 24, 2010

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website.

Social Media 165

Social Media Twitter Paid Search Study 165

Keyhole.co

MAY 30, 2023

In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. Use search engines and social media to research businesses that offer similar products or services. They can provide valuable insights you couldn’t find through online research.

Analysis 52

Analysis How To Marketing Price 52

Direct Marketing Observations

FEBRUARY 17, 2011

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Until then, content farms will continue to rule and the research that you and I do on behalf of clients, will still take three hours instead of one. I get that. It’s falling into two camps.

Content 162

Content Curation SEO Adwords 162

Firebelly

FEBRUARY 4, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media & The Super Bowl | Main | Firebelly Work: Social Media Optimization Summits » February 04, 2010 Teens & Young Adults Prefer Facebook Over Blogs Social Media and Young Adults , a survey recently released by the Pew Research Centers Internet and American Life Project , revealed (..)

Facebook 103

Facebook MySpace Paid Search Survey 103

Unmetric

SEPTEMBER 9, 2019

Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. Now, how cool is that? G2Crowd Rating: 4.2.

Tools 85

Tools Hitwise Analysis Price 85

Unmetric

JUNE 11, 2019

Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. Keyhole is an in-depth online monitoring tool that monitors brand campaigns and events. Pricing: $49 – $499 per month. Free trial: available for 14 days. G2Crowd Rating: 4.6. G2Crowd Rating: 4.5.

Analytics 125

Analytics Tools Social Media Curation 125

Firebelly

NOVEMBER 13, 2009

Lastly, social research is emerging as an area to watch carefully. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment.

News 100

News Social Media Marketing Paid Search 100

Keyhole.co

JANUARY 15, 2024

Competitor analysis and strategic learning for future planning Social listening is a vital tool in competitor research. It’s not enough to know what you’re doing right or wrong. You need to know how your competitors are faring. This can help you with strategic planning and allow you to capitalize on any crises they may face.

Sentiment 52

Sentiment How To Reputation Analysis 52

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Webbiquity SMM

AUGUST 29, 2017

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177