Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Companies should set forth clear limits and a list of “don’ts”.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. You can structure your organic content and advertising campaigns around this for higher chances of success. The data is out there.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 6, 2024

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). The company made over $6 billion off that campaign within a year!

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Like Social Studio, Hootsuite lets you view paid and organic social posts in a calendar view.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media? Is it working?

Social Media 132

Social Media Privacy Marketing Policies 132

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. This service is a big proponent of using AI-powered tools to help brands optimize their social media and online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Proactive Report

OCTOBER 14, 2013

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand. Twitter.

Tips 100

Tips Content Training Marketing 100

Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

JUNE 19, 2023

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.

Social Media 52

Social Media UGC Content Loyalty 52

Webbiquity SMM

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. These tools are among the best for social media monitoring, whatever your budget and needs.

SM2 202

SM2 Vocus Alterian Radian6 202

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Their social media organizer helps to visualize your complete social strategy in one place. CoSchedule has more to offer besides their social media organizer.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. How to track it: STEP 1 : Use a brand monitoring tool to track your total number of brand mentions.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Pricing: Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Saying It Social

JUNE 3, 2010

Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Mention Mention is another popular social listening tool with instant access to every conversation around your brand.

Tools 52

Tools Social Media Curata Price 52

Unmetric

SEPTEMBER 9, 2019

Promoted post-detection: Paid social efforts help brands get more visibility than organic reach does. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Now, how cool is that? G2Crowd Rating: 4.2.

Tools 85

Tools Hitwise Analysis Price 85

Firebelly

AUGUST 3, 2010

This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. Given the topic, I'm left to wonder if any response would have doused the fire?

Facebook 216

Facebook Paid Search SMS Syndication 216

Saying It Social

FEBRUARY 4, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

List 149

List Social Media Tips TweetBeep 149

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 95

Press Release Banking Reputation Marketing 95

Keyhole.co

JULY 20, 2023

Here are some features that make Keyhole your go-to partner for branding. Keyhole makes it easy to stay organized and monitor your presence effectively. The pricing is steep for smaller companies and organizations. It tends to report on names similar to a brand and can’t distinguish the phrase that matches it.

Industry 52

Industry News Google Brands 52

Keyhole.co

MAY 30, 2023

Here’s how you can do this: SWOT analysis: A SWOT analysis is a framework used to evaluate a company’s strengths, weaknesses, opportunities, and threats. Next up is organic presence on search engines. This can help you identify your competitor’s strengths and weaknesses and determine how to differentiate yourself.

Analysis 52

Analysis How To Marketing Price 52

Hootsuite

MAY 16, 2023

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

MAY 19, 2023

Will this spoil your brand’s image? Can it lead to the loss of trust (inside or outside the company)? There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. Roughly 62% of companies have such a crisis plan, but 40% have never conducted a crisis exercise. Question #2.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Hootsuite

JULY 17, 2023

Most people don’t know that Hootsuite is actually a very useful online reputation monitoring tool for companies of all sizes. It’s a tool to help you effortlessly bridge the gap between brand monitoring, social media engagement and customer service — and manage all of your social media messages in one place.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Keyhole.co

MARCH 4, 2024

These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. Improve brand reputation Social media is an important medium for building relationships.

Examples 52

Examples Social Media How To GPS 52

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. the inability to search by users’ company, role, or industry).

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Keyhole.co

OCTOBER 21, 2023

Business success or failure now depends on an organization’s capacity to negotiate the ebb and flow of Internet discourse. This is where social media monitoring’s art and science come into play. Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JULY 13, 2022

Customer experience (CX) is your customers’ perception of their interaction with your company. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. It asks a few more questions which are customizable to your organization.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

JULY 13, 2023

Hootsuite Try for free Hootsuite is a comprehensive social media management tool that makes it easy to schedule posts, monitor conversations, and measure performance across all major social media networks. Users have also reported issues with account linking, tracking UTM parameters , and getting clear answers from the Zoho support team.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. Brands are often guessing and not listening. . Social listening involves analyzing conversations and trends related to your brand. These include conversations relevant to your company, competitors and industry at large. Imagine you work for a company like Netflix.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Organizing Your Social Media Strategy by CompuKol Connection.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Keyhole.co

APRIL 20, 2023

One common example is when you are a company that focuses on search engine optimization (SEO) and you have heard that Google (a big company) recently broke the news that they will have a significant update that most people are anticipating. You can do this by tracking your previous works and comparing them to your recent ones.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. But with the common goals of branding, here are the major ones with our top recommendations. SEO competitor analysis SEO is the first step towards growing any brand organically. We get that frustration!

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

JULY 9, 2023

The learning curve can be steep for beginners who need to become more familiar with media monitoring or social listening tools. Mary N Meltwater is really not tailored to smaller organizations. Its content calendar and scheduling tools can help you plan and organize your social media content effectively. This was tough.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Keyhole.co

AUGUST 29, 2020

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. This shows whether there’s any buzz around your brand.

Social Media 40

Social Media Brands Metrics Sentiment 40