Harp Interactive

JULY 27, 2009

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond. Twitter acts as your virtual HR assistant.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

JULY 27, 2009

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond. Twitter acts as your virtual HR assistant.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Brand loyalty A negative experience with your brand may deter some customers for good. What is complaint management?

Reputation 105

Reputation System Brands Knowledge Base 105

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. As marketers, we know the MarTech space is crowded. Key Social Listening Takeaways.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

NOVEMBER 16, 2023

If your organization engages in employee advocacy , it would be at this step to remove or keep engagement metrics garnered by your employees. With Oktopost, you can organize content by campaign and utilize tags for granular reporting to understand which topics resonate and at which funnel stage. The data is out there.

Analysis 69

Analysis Data Sentiment Metrics 69

Harp Interactive

MARCH 9, 2010

Companies that provide basic guidelines for liability control by clearly delineating the responsibilities of the organization and the individual. Companies that encourage/embrace employee and member participation and provide broad guidelines primarily to keep the employees and the company safe.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Keyhole.co

FEBRUARY 3, 2024

That’s to say, it can help you with brand monitoring. You can use tools like Ahrefs and SEMRush to find out your brand's visibility/rank/organic search for certain topics/keywords and, hence, understand your SEO SOV for that region in this manner. Not just that, Keyhole is a complete social media management tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MAY 12, 2023

Content optimization Have a site but are clueless about spiking your organic traffic? Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. What are the benefits of using keyword monitoring tools?

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Like Social Studio, Hootsuite lets you view paid and organic social posts in a calendar view.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 6, 2024

The interface is also easy to use and organize, making it easy to see the data that matters. Try Keyhole for free Related Articles What Is Social Listening & Why You Need It In 2024 Ultimate Brand Monitoring Guide For Tracking Online Reputation Frequently Asked Questions 1. Sign up for the free trial now.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Proactive Report

OCTOBER 14, 2013

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. You probably have people in your organization who could wear this hat if they had some content strategy training. So what exactly is expected of a Director of Content? Google Plus.

Tips 100

Tips Content Training Marketing 100

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. How to track it: STEP 1 : Use a brand monitoring tool to track your total number of brand mentions.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. Key features: Sentiment analytics: You can organize social mentions based on whether they’re positive, negative, or neutral.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

Campaign 140

Campaign Facebook Paid Search SMS 140

Sprout Social

JUNE 15, 2020

Piggybacking on the last point, consider how social media listening can give you a better sense of how followers feel about your brand. Monitoring your mentions makes it easier to hone in on ways you can build that much-needed sense of trust. And with that, we wrap up our guide!

Social Media 131

Social Media Privacy Marketing Policies 131

Unmetric

JUNE 11, 2019

Their social media organizer helps to visualize your complete social strategy in one place. CoSchedule has more to offer besides their social media organizer. Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. G2Crowd Rating: 4.1. CoSchedule. G2Crowd Rating: 4.6.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Listening on Social Media Is Different Than Monitoring.

Social Media 40

Social Media Patterns Brand Monitoring Social Media Management 40

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. You can organize and contextualize the content curation process with just a few clicks.

Tools 52

Tools Social Media Curata Price 52

Webbiquity SMM

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Cision’s tools are designed to help organizations of almost any size that are active in PR and social media relations “plan their stories, connect with audiences, monitor media coverage and analyze results.&#.

SM2 202

SM2 Vocus Alterian Radian6 202

Firebelly

MARCH 11, 2010

People are on Facebook to primarily interact with their family and friends - not your brand. They will , however, if you give them a reason to do so and add value to their lives and online experience.

Facebook 132

Facebook Paid Search Discount SMS 132

Unmetric

SEPTEMBER 9, 2019

Promoted post-detection: Paid social efforts help brands get more visibility than organic reach does. Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. BuzzSumo is a great tool to get content insights that best resonates with your audience.

Tools 85

Tools Hitwise Analysis Price 85

Saying It Social

JUNE 3, 2010

Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines. Are you using social media to grow your business?

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Socially Sorted

NOVEMBER 12, 2016

Good SEO = Good Organic Traffic. HOT TIP – As mentioned in #4 – make sure you add these to your popular posts to help organic traffic to transition into subscribers. PS SEM Rush does a LOT more than find broken backlinks including keyword analytics, tracking your traffic, brand monitoring and backlinks.

Tips 100

Tips How To SEO WordPress 100

Saying It Social

FEBRUARY 4, 2010

link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets? of upcoming trends [link] Seesmic – Twitter & FB app [link] Twitterrific – Mac & iPhone app [link] TweetDeck – Twitter, FB & MySpace app [link] Power Twitter – Firefox Add-on https://addons.mozilla.org/en-US/firefox/addon/9591 Twuffer – schedule tweets for later!

List 149

List Social Media Tips TweetBeep 149

Keyhole.co

JUNE 19, 2023

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.

Social Media 52

Social Media UGC Content Loyalty 52

Firebelly

AUGUST 3, 2010

Given the topic, I'm left to wonder if any response would have doused the fire?

Facebook 216

Facebook Paid Search SMS Syndication 216

Keyhole.co

MAY 3, 2023

Identify Brand Advocates & Influencers When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. Over time, you can test and repeat this process to narrow down your campaigns to be most effective for the exact customer you want.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

JULY 20, 2023

Here are some features that make Keyhole your go-to partner for branding. Keyhole makes it easy to stay organized and monitor your presence effectively. The pricing is steep for smaller companies and organizations. It tends to report on names similar to a brand and can’t distinguish the phrase that matches it.

Industry 52

Industry News Google Brands 52

Firebelly

MARCH 5, 2010

The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

APRIL 15, 2024

A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. The types of crises an organization faces fall into two baskets: Self-inflicted. These are crises caused by someone or something within an organization. External events. Answers questions like: Who?

Press Release 94

Press Release Banking Reputation Marketing 94

Keyhole.co

MAY 30, 2023

Next up is organic presence on search engines. For example, if your competitor’s website has a lot of clutter and is difficult to navigate, you could focus on creating a clean and simple website design that’s easy for users to navigate.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

FEBRUARY 29, 2024

Separate paid and organic analytics to seamlessly include in reports. Brand24 Brand24 is an AI social listening tool built to help brands monitor their online presence, their competitors and their audience. View your results in different graphs so you can easily see what the numbers mean. Pricing: Starts at $32/month.

Analytics 100

Analytics Tools Strategy Price 100

Sprout Social

JANUARY 16, 2024

One of the tool’s features is tagging the sentiment in posts as ‘negative, ‘question’ or ‘order’ so brands can sort through conversations, and plan and prioritize their responses. Agorapulse Agorapulse is another social media management software that specializes in publishing and organizing your inbox.

Sentiment 97

Sentiment Analysis Tools API 97

Keyhole.co

MAY 19, 2023

There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. A PR crisis is a situation that threatens the reputation or image of your brand or organization.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JULY 17, 2023

This is a tool to help you streamline the process of monitoring and answering DMs, comments, public posts, and mentions (and make sure that your team never accidentally leaves an important message on read, risking escalation into a public PR crisis ). See how it works today!

Reputation 71

Reputation Tools HootSuite Sentiment 71