Sprout Social

JANUARY 20, 2017

This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts.

Travel 40

Travel Industry Geotagging Content 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests.

Hotels 64

Hotels Curation UGC Brands 64

Hootsuite

SEPTEMBER 8, 2020

Our CPC for that campaign is the lowest it’s ever been” or “Don’t forget to add those SEO keywords to that blog post” or “Uh oh, we’re running out of UGC”? ? The first time I was getting ready to go on a cruise, I mentioned to my travel agent that I was looking forward to getting on the boat. Well, wtf does that mean? ? ?

Template 145

Template Templates Social Media Guidelines 145

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate. A bandoned Cart Reminders.

UGC 65

UGC Content Retail Marketing 65

Convince & Convert

MAY 22, 2014

User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions.

Airlines 158

Airlines Instagram Tourism Hotels 158

Keyhole.co

MARCH 7, 2023

Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content. This increases engagement and helps build trust and credibility with your audience.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

NOVEMBER 15, 2018

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

UGC 63

UGC Hotels Nielsen Authentication 63

Hootsuite

MARCH 9, 2022

Most trends — whether fashion, music, food, film or just about anything else — start on the app before traveling everywhere else. Dig deep into the #BookTok hashtag and learn about the kinds of videos that the app’s book enthusiasts are posting. Encourage UGC. A lot of people use it. TikTok really is the cool kids’ club.

Products 101

Products How To UGC Meme 101

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

SEPTEMBER 16, 2019

Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. These social media platforms work best for visual content: Instagram : Share aesthetic photos of your products that feature UGC. YouTube : Many brands see success with tutorials and UGC on YouTube.

Brands 43

Brands UGC Authentication YouTube 43

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Businesses make $6.50

UGC 41

UGC Content Loyalty Travel 41

Hootsuite

MAY 16, 2023

Book a Demo Enable and respond to reviews When nurtured and managed, online reviews are a great type of grassroots, word-of-mouth marketing. Take the Irish leader of low-cost air travel, for example. Consumers trust authentically created UGC over other types of content. Use that to help make your responses more human.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. A large number of people around the world, especially millennials, depend on Instagram to explore and find new travel destinations.

Tourism 40

Tourism Instagram Travel Marketing 40

Talkwalker SM

JULY 28, 2016

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

Instagram 85

Instagram Trends UGC Meme 85

Keyhole.co

DECEMBER 29, 2022

Book A Demo. Boosting images of traveling (with LV-branded luggage – of course), opening the door to loved ones, sending holiday letters, etc. Book a demo and see what's possible with Keyhole today. Pro Tip: If your campaign is gathering a lot of UGC content, you are doing something right. million followers.

Fashion 52

Fashion Campaign Social Media Hashtag 52

Pixlee

OCTOBER 7, 2019

Feedback can come in the form of UGC. They’re able to offer value-added experiences for travelers who are already booking accommodations through Airbnb. . Feedback is key to defining the expectations and opinions of your prospects and customers.

Retail 46

Retail UGC Comparison Price 46

Later

JANUARY 30, 2019

A great example is @herschelsupply’s #welltravelled hashtag, which the brand created to connect like-minded users around their love of travel and travel photography. For example, let’s say you run a travel brand and often post photos of beautiful locations around the world. DM us and we’ll send the link to book your stay ? ?

Hashtag 111

Hashtag Instagram Travel Communities 111

Later

JUNE 12, 2019

If that doesn’t work for your brand, you can take a page of out @girlboss ‘ book and share inspiring quotes that appeal to your audience and also engage them in conversation: View this post on Instagram. What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. Take @summerfridays for example.

Instagram 73

Instagram UGC Feed Feedly 73

Later

OCTOBER 23, 2019

Rather than dwelling on all the great things they do (like their award-winning mattresses, travel-sized pillows, night lamps, and more), they offer a single inspirational line: “Changing the way the world sleeps.” Take a page out of Toko ‘s book for another creative use of the bio tagging feature. 4: Great Jones.

Examples 46

Examples Instagram Hashtag Sports 46

Later

MAY 8, 2019

User-generated content (UGC). books one flight in August. Hawaii New Waves | We travelled to Hawaii to connect with the local legends and free spirited souls who inspired our summer collection. User-Generated Content (UGC). TIP: Just remember to always follow the rules when reposting UGC. Product features.

Fashion 83

Fashion Instagram Influencer UGC 83

Hootsuite

AUGUST 14, 2023

Develop a list of 10 potential titles for a non-fiction book about leadership. The book’s author has experience leading a team in the healthcare industry. Create an e-book guide that provides readers with information about the different types of mortgages available in Tenessee.

Products 92

Products Real Estate Tourism Fashion 92

Keyhole.co

APRIL 24, 2023

Tag-a-friend contest Asking your followers to tag a friend is one of the oldest tricks in the social media contest book. Your participants interact with your business in a fun and engaging way while you get access to user-generated (UGC) content that you can later use for future marketing campaigns.

Social Media 52

Social Media How To Campaign ROI 52

Buffer Social

JULY 21, 2016

Every week, the company posts a literal story, usually riffing on a well-known children’s book or movie. User-Generated Content (UGC). Even though it might be easier to, say, upload your own photo to Instagram rather than finding one from a customer, UGC has some incredible and unique benefits.

Types 40

Types Social Media Content Brands 40

Later

DECEMBER 13, 2019

She took that photo and she put it in a book, sealed behind a plastic static cover. Check out how travel influencer Angela Giakas from Sunday Chapter jumped on the trend by creating her own “Rose” filter for Instagram: . User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. .

Instagram 75

Instagram Strategy Collaboration Influencer 75

Sprout Social

JULY 18, 2023

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Tabbey describes standing out in the “slopes of sameness” a challenge a lot of travel-based hospitality companies face.

Social Media 98

Social Media Brands Hotels Loyalty 98

Later

OCTOBER 16, 2020

No travel required—just tune in from wherever you've got good WiFi. We're giving away 5⃣ of @kaiwright 's incredible books! Easily collect and find all of your social media mentions and tags during your virtual conference, using Later’s UGC features! . Totally free, totally digital.

Conference 82

Conference Instagram Hosting Eventful 82

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! From fashion and travel, to homeware and pets, there’s a Pinterest board for every interest.

Statistics 67

Statistics Social Media Marketing Instagram 67

Later

JULY 25, 2019

And I can’t get anything (like actually, ANYTHING ) done when I’m traveling, whiiiiich means I’ll be at home in NYC until the very end of September. ????????? I’ve been so used to traveling constantly that staying put for two entire months feels really, really weird. ????????? And photo-wise: Old travel photos? Let me know!

Instagram 86

Instagram Hashtag Engagement Feed 86

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Once the Web is better optimized for mobile devices people will add even more user generated content.

Social Media 105

Social Media Marketing Digg MySpace 105