Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

UGC 63

UGC Hotels Nielsen Authentication 63

Pixlee

SEPTEMBER 16, 2019

Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. These social media platforms work best for visual content: Instagram : Share aesthetic photos of your products that feature UGC. YouTube : Many brands see success with tutorials and UGC on YouTube.

Brands 43

Brands UGC Authentication YouTube 43

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. Please share in the comments below.

Content 100

Content UGC Loyalty Hotels 100

Hootsuite

MARCH 9, 2022

Most trends — whether fashion, music, food, film or just about anything else — start on the app before traveling everywhere else. Dig deep into the #BookTok hashtag and learn about the kinds of videos that the app’s book enthusiasts are posting. Encourage UGC. A lot of people use it. TikTok really is the cool kids’ club.

Products 101

Products How To UGC Meme 101

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Businesses make $6.50

UGC 41

UGC Content Loyalty Travel 41

Hootsuite

MAY 16, 2023

Book a Demo Enable and respond to reviews When nurtured and managed, online reviews are a great type of grassroots, word-of-mouth marketing. Take the Irish leader of low-cost air travel, for example. Consumers trust authentically created UGC over other types of content. Use that to help make your responses more human.

Reputation 110

Reputation Social Media HootSuite Sentiment 110

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. A large number of people around the world, especially millennials, depend on Instagram to explore and find new travel destinations.

Tourism 40

Tourism Instagram Travel Marketing 40

Talkwalker SM

JULY 28, 2016

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Instagram Aesthetic Trends #3: A Curated UGC Feed . Ready to jump on the UGC trend for 2020?

Instagram 85

Instagram Trends UGC Meme 85

Keyhole.co

DECEMBER 29, 2022

Book A Demo. Prada allowed Charli to promote the brand in her own authentic way: through her dance videos. Boosting images of traveling (with LV-branded luggage – of course), opening the door to loved ones, sending holiday letters, etc. Book a demo and see what's possible with Keyhole today. million followers.

Fashion 52

Fashion Campaign Social Media Hashtag 52

Later

JUNE 12, 2019

If that doesn’t work for your brand, you can take a page of out @girlboss ‘ book and share inspiring quotes that appeal to your audience and also engage them in conversation: View this post on Instagram. What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. Take @summerfridays for example.

Instagram 73

Instagram UGC Feed Feedly 73

Later

DECEMBER 13, 2019

Sarah Nicole added that by switching her thought process to “caption first, and image second,” it allowed her to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers. . She took that photo and she put it in a book, sealed behind a plastic static cover.

Instagram 75

Instagram Strategy Collaboration Influencer 75

Buffer Social

JULY 21, 2016

It’s normal to feel a little intimidated by the app’s unfiltered format, yet that authenticity and spontaneity actually make Snapchat a prime marketing opportunity. Every week, the company posts a literal story, usually riffing on a well-known children’s book or movie. User-Generated Content (UGC).

Types 40

Types Social Media Content Brands 40

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! From fashion and travel, to homeware and pets, there’s a Pinterest board for every interest.

Statistics 67

Statistics Social Media Marketing Instagram 67

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . I’ve been so used to traveling constantly that staying put for two entire months feels really, really weird. ?????????

Instagram 86

Instagram Hashtag Engagement Feed 86