Webbiquity SMM

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 3, 2015

With tools for prospect identification within your social network, customizable lead scoring, and some seriously slick options for staying engaged, InsightPool offers the opportunity to leverage your business’ social community in a big way.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MARCH 12, 2012

Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more. 8 ways to get people to discuss your new product in social media by WebInkNow. If I say ‘a book is coming’ but people cannot actually read it, few will act.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

MAY 3, 2012

Consumers use mobile devices for entertainment, with books, movies, games and videos; to interact with friends and business on social networks, like Facebook and Twitter; and increasingly, to find information and make immediate buying decisions. Now, having a mobile strategy is a must—no matter what size your business is.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

APRIL 11, 2012

What should you do if your company’s social media strategy isn’t firing on all cylinders, or how do you avoid this fate if your company is just getting started in social media?The Research your company’s social media landscape , so you understand where your prospective buyers are congregating and active.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JUNE 26, 2019

In addition to promoting the video directly, you can also use those ideas to write a blog post and create an infographic—and then promote each of those pieces of content, over time, across your social media channels. Done right, B2B social media marketing is time-consuming. Social networks are not a broadcast channel.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

MARCH 29, 2016

The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Use social media monitoring tools to make sure you don’t miss opportunities to engage. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

MARCH 26, 2012

The Fabulous Collision of Search and Social by Social Media Today. 5 reasons why social media is good for SEO by Success Works. 5 reasons why social media is good for SEO by Success Works. Social Content Seeding for SEO by Search Engine Watch. ” Online Sentiment and Link Building by Search Engine Journal.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

JANUARY 19, 2011

It’s almost like a big game of Taboo , Catch Phrase , Password , or even Red Green’s Possum Lodge Word Game; all of these writers are describing the concept of WPO, but are apparently forbidden by some cosmic rule book from using the actual phrase. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 1, 2017

A travel-booking app. Influencers like Robbie Richards in SEO and Babette Ten Haken in the industrial Internet of Things (IIoT) periodically send out short email messages highlighting their latest content and including pre-written updates for Twitter, LinkedIn, and other social networks. Early childhood development.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Buy his new book ! Lee presented a session on search and social media. Highlights: • SEO is dead, social media is sexy? Here’s a recap of a few of the key sessions and conversations from the summit.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JULY 25, 2019

Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. The Internet, and more specifically blogging and social media , has changed the world dramatically in terms of writer-reader interaction. Guest post by Joey Feldman.

Reddit 110

Reddit Instagram Questions Video 110

Webbiquity SMM

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. As the Vice President of Social Business and Collaboration Solutions Sales and Evangelism at IBM, Sandy Carter plays an integral role in driving the company’s Social Business initiative.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MAY 23, 2017

For all those who’re looking and nodding in agreement, wondering what to do next: take a leaf out of GE’s book. With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products. Defeats the purpose of ‘being more human,’ doesn’t it?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How your brand is abusing social networks by iMedia Connection. ** 5 STARS. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Yet less half utilize webcasts and just 20% create e-books. Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

NOVEMBER 6, 2013

Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides. “Abandon” such tactics at your own risk.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). |Dan

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

APRIL 27, 2021

A few journalists, analysts, and business-book authors in any industry segment stood out. Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. Wrapup: How Influencer Marketing Fits in WPO.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13. It’s for kids.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Back up your Gmail account? ShortStack.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JANUARY 5, 2016

7 Ways to Promote Your Slideshare Presentation by Maximize Social Business. It is also a social network, a platform for marketing visual content in many different forms, and an essential part of a solid social media strategy. Use CMI’s Visual Content Marketing Look Book to inspire your next content project.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MARCH 11, 2013

Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development. The Search Power of Brand by SEO Book. Contending that “Having a clear identity (brand) makes you memorable. People will remember your site name.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

MAY 14, 2013

Following up on an earlier post on the same topic, Gini Dietrich (again) offers 10 more ideas to increase engagement on your blog, from writing book reviews and rants to covering the latest trends and answering questions commonly heard by your sales force or customer service reps. 26 Tips for Writing Great Blog Posts by Social Media Examiner.

Resources 195

Resources Tips Syndication SEO 195

Webbiquity SMM

APRIL 23, 2012

” Social Media Saves Valentine’s Day by Socialnomics. Not Google+: The First Antisocial Network [PARODY VIDEO] by Mashable. Do you have too many social networks to manage already? Or, it could go spectacularly right, as this effort did from CodeWeavers founders Jeremy White and Jon Parshall. ” Hmm.

Posterous 173

Posterous Social Media Marketing Case Study 173