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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all. Customer service? Knowing whether to respond to or ignore negative comments on a blog? link] jaybaer Thanks David.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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The Last Temptation Of Social Media

Twist Image

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. business book. online social network. social crm.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

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The Rise of #SocialSelling

Koka Sexton

I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University , I know I didn’t invent the term. Books like Sales 2.0 Social networks open up an entirely new game for you to play and it’s a very profitable one.

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Don Peppers Looks At The Future Of Marketing

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" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. business book. online social network. social crm. business book.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme.

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