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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Social media listening is the same as this but on a massive scale. 3 Examples of Social Media Listening in Action.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

B2B 91
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Use Forums to Boost Your Blog’s Value

ProBlogger

And we use social media channels to get the word out and go viral. Consider the potential of integrating forums into your website. Working with an online community development expert, Heather integrated a Q&A forum into her website. How forums add value. Still, what role do you assign to your existing audience?

Forums 39
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The social web has opened the communication floodgates. Can’t a strong social media initiative start inside the walls of your website? Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient. Take a look at some strong examples of community support.

Cost 135
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Social Success Comes from Individuality

Convince & Convert

An interesting theme arose with the Social Pros in April: everyone ended up talking about how important individualization is in social media. His first post on Facebook appealed to his friends asking for help, and it soon became clear that social media was a great way to find information.

Software 145
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Top 12 Community Management Software

Oktopost

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. Community management software can take your brand building to a new level. Your customers are your biggest cheerleaders.

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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

B2B 177