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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!),

Brands 82
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How to Use Instagram to Expand Business Reach

Rebekah Radice

Sure, Facebook is still the most popular social network. Just as with any social network, it doesn’t do you any good to post and run. There’s no sense in getting active on a social network if no one knows about it. Don’t live in a social media silo. What to Share: Local events.

Instagram 132
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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
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4 Strategies for Connecting With Schools on Social Media

Convince & Convert

Social media is the perfect marketing medium for reaching educators. Even if your company isn’t selling glue or colored pencils, getting in teachers’ good books can still make a difference. Teachers and parents often turn to social media for inspiration around teachable moments. Click To Tweet. Timely Lessons.

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Social Media Events: New School or Old School?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Aloha , Gossip 2.0 > Social Media Events: New School or Old School? Not so cool.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

On no other social network can you get this type of supplemental information about the posts themselves. Turn Stories into real-time events (and amplify engagement). How you could do this for your business: It can be a bit of a bummer for your community when they are unable to attend some of your events. LOFT ( @loft ).