#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram
The Realtime Report
MARCH 5, 2014
Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources.
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