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The Oscars: content marketing success

Sherrilynne Starkie

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. Les Miserables” had the most Likes of this year’s top films. Top tips for bloggers and brands.

Content 317
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Social Media Marketing Requires Involvement | Mindjumpers

Mindjumpers

Social networks are not to be compared with traditional mass communication channels where one way messages are thrown in the customers’ faces. They have created a short film called The Warden divided into sixteen scenes – challenging the viewers to rearrange the parts in effort to piece the story together and uncover the complete chronicle.

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How to Develop Yourself as a Blogger

Kikolani

People become bloggers for all sorts of different reasons — perhaps they have an axe to grind, something they have to get off their chests, something to sell, a need to engage people in a discussion or a burning desire to write about their favourite topics. What other things do you consider important in your development as a blogger?

Blogger 161
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The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute

Hootsuite

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. It was not. But not my mom.

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Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Doing a spoof of a popular commercial, film or simple a private YouTube hit, happens all the time, a few is good and a lot really bad. Now back to the blog!

Study 220
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Youtube Makes Interactive Gallery

Mindjumpers

Director Kevin Macdonald is still editing the most compelling submissions to go into a documentary film, which is produced by Ridley Scott. The film will premiere at the Sundance Festival and on Youtube in January 2011. More videos will be added to the gallery as the director and his team review the videos.

YouTube 193
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. Using social media for research.

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