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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. Let’s get into it!

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. The people you meet.

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Advancing a Social Media Monitoring Conference in Boston

Ari Herzog

But a growing percentage of marketers understand email messages must be short and to the point, and they also realize by sending a targeted message to a blogger they can receive positive awareness. Reasonable requests, I thought, once I learned the conference objectives and its speakers. Piloting Social Media as an Astronaut.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

How are external trends and events going to affect your broader marketing strategy? We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Figuring that stuff out can be tough.

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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. The event boasts a whole range of interesting speakers and topics. Using social media for research: Social Capital 2012.

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How do Bloggers Continue Their Professional Development?

ProBlogger

The post How do Bloggers Continue Their Professional Development? Unfortunately, being paid to attend conferences and stay in nice hotels so I could learn and network ended when I left the corporate world. And who pays for your professional development when you’re a blogger? The Genius Blogger’s Toolkit. What can I say?

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