Techipedia: Tamar Weinberg

MARCH 31, 2008

I started writing for some of my favorite blogs in the industries and topics I’m most passionate about. 4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. In college, I worked as a student network technician and a Unix systems administrator.

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Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries. High Return Industries These industries tend to see high returns in social media marketing, quickly.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. In every industry, there are existing conversations going on. It introduces your brand Is your company new?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Because of this, I believe the influencers in any niche should be the people who are the most passionate about their industry doing well.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly You can check show times, read mainstream media reviews, watch official trailers, and get data on individual movies as well as the movie industry in general.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

As bloggers, we’ve all experienced it: the completely off topic pitch. With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. There are even more bloggers. Guess what?

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Techipedia: Tamar Weinberg

OCTOBER 7, 2010

He also posts on their blog where he focusses on covering new hardware releases in the print industry. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Photos by Shutterstock. Building relationships takes time, energy and effort.

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Brands Handbook MySpace Construction 236

The Marketing Blog

DECEMBER 22, 2008

In addition, I’ve started using the microblogging utility ‘ Twitter ‘ a little bit more. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

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Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. That’s why social media is important.

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Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. If you’re in this industry in some capacity, please participate — it doesn’t take too long. Disclosure: This guest post was written by Evan Britton, founder of Sency.

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Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. They set the trends for the industry. In fact, the Roger Smith Hotel did it quite successfully. Hotels in NYC are costly.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

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Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? Reply Ben Cook November 1, 2007 at 11:45 pm I love how people always say they have been tagged against their will but then tag others! Seriously though, I’ll participate. I was looking for an idea for tomorrow anyway.

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Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I’m always admire how mommy bloggers/entrepreneurs able to cope between work and family. I am just working on a social media strategy for my thesis in a German company. Reply Cynthia C.

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Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Webbiquity SMM

SEPTEMBER 30, 2010

Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. All of the above?

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Policies Social Media Guidelines Plaxo 180

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? Check it out!

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Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Bloggers have to weed out the crap and PR pros need to find the right people for the job. The job of someone who does blogger outreach can be difficult. We both have difficult jobs. That’s just fine.

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Blogger Press Release Advertising Review 177

Webbiquity SMM

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Microblogging (i.e., Social media is more like a PR activity than marketing or advertising. Coordinate efforts.

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B2B Social Media Marketing Microblogging 175

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

There are at least ten characteristics off the top of my head that make blogs and bloggers successful. Here are some key ideas and takeways — as well as inspirational bloggers you might want to follow — who can help you realize that dream. Eloquence My three favorite bloggers are Brian Solis , Lisa Barone , and Adam Singer.

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Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Sending products to bloggers helps too!)

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. They usually work 70 hour weeks and need to be extremely flexible.

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Social Media Marketing Consultant Communities 163

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Most bloggers tweet each of their posts only once.

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Tools Twitter Tips Hubspot 193

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company.

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Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

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Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?

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Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 23, 2008

It began thanks to endorsement by top bloggers in my industry and carried through by the quality of the information I provided in the Blog Profits Blueprint. Reaching out to bloggers and online communities, it hit both the NY Times and Wall Street Journal in the first week of publication.

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Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? Being able to work alongside the brightest minds in the industry can be extremely empowering. Should I learn a specific skillset?&# Consider working at an agency, even in an internship capacity.

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Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. And to lead into the next point, this passion emanates to who they are in real life. They care about their followers.

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MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. What do you think is the answer to this question?

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Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

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Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

MARCH 24, 2010

&# The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Chris Brogan Chris Brogan is a blogger and president of New Marketing Labs. My eyes glaze over at the site of industry jargon.

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Influencer How To Press Release Blogger 278

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter.

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Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Is your company on the list? Laura Callow tells you why. And they profit.

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SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

APRIL 1, 2010

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? An endorsement could be from a happy customer, an industry expert, a professor or someone else that is respected by society. When people retweet you, they are viewing @fastcar and not your full name.

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Social Media Brands How To Social Networking 240