Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). As social media manager, the responsibility landed with Abbey. anyone who doesn’t work for a retail or fashion brand).

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Influencer Travel Retail UGC 130

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media. 93% of U.S.

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Influencer Social Media Marketing How To 145

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. A huge part of this brand’s marketing strategy is blogger outreach.

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Blogger Fashion Case Study Brands 152

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

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Metrics Influencer Marketing Survey 100

The Realtime Report

JANUARY 28, 2019

Social Media Dos and Don’ts for 2019. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? On your blog and social media channels, let your readers see your personality shine through.

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Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. An Ongoing Campaign. Finding the Right Bloggers.

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Blogger Case Study Klout Influencer 151

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

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Social Media Marketing How To Social Media Management 190

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

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Influencer Social Media How To Campaign 104

Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. What is a social media marketing agency? The question is, where to start?

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Social Media Marketing How To Cost 52

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

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Influencer Social Media ROI Social Media Management 116

Convince & Convert

SEPTEMBER 18, 2014

Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. Read the whole entry. »

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Hosting Communities Case Study Social Media 140

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

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Fashion Influencer Ensembli Instagram 96

Kikolani

JULY 30, 2012

One would have to be blind not to see that social media networks have been some of the most successful performers on the Internet in the last few years. Just as the “dot com” revolution is still being talked about, many believe that the social network revolution may provide companies with an opportunity to grow as never before.

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Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

agora pulse

AUGUST 22, 2017

Although we are a social media management tool, we too struggle with keeping up with all the changes and identifying best practices. That’s why we are excited to announce the launch of Social Media Lab! What is Social Media Lab? What are Some Examples of Tests? Who is Involved in Social Media Lab?

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Social Media Sample Samples Hashtag 132

Ignite Social Media

JULY 8, 2016

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to mention, social media serves as an interactive magazine. Social Media Customer Service. Gabi from Gabifresh.com.

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Fashion Retail Trends Social Media 112

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising.

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YouTube Campaign Policies Disqus 233

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. It’s very simple: 1.

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Waxing UnLyrical

APRIL 13, 2016

But as opposed to celebrities, who are often the brand ambassadors or the “face” of a product or service, influencers can be bloggers, consultants, market analysts, critics or just about anyone who is popular online, even if they do not have a massive follower count. Sharing bits of information about your business or service on social media.

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Influencer Campaign Marketing Fashion 100

Socialmedia.biz

SEPTEMBER 11, 2018

billion users on social media across the globe and the number is expected to reach 3 billion by 2021. As an effective medium for capturing and nurturing highly-relevant leads, social media should most definitely be part of your overall marketing strategy. According to Statista , there are almost 2.4

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Social Media ROI Influencer Campaign 93

Ignite Social Media

JULY 19, 2023

One of the most interesting but perhaps lesser-known social media tools out there is Stampede Social. Stampede Social is looking to replace “Link in Bio” with a interesting way to instantly deliver links or content to interested followers. What is Stampede Social? But that’s not all it does.

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Hashtag Software Instagram UGC 78

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

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Social Media Skills SEO Aggregator 199

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

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Social Media Reputation SEO Engineering 188

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

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Influencer Social Media How To SEO 111

Hootsuite

JULY 21, 2021

The world of social media is an ever-changing landscape. For example, your company might find an Instagram influencer who is already popular with an audience that’s related to yours, like a business that sells makeup would find another influencer selling beauty products. Identify the type of campaign.

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Influencer Instagram How To Fashion 135

The Realtime Report

AUGUST 20, 2012

University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. According to Rule, ”This would have been impossible without social media.”

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CSR Social Media Travel Patterns 180

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. Why is that?

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Social Media Real Estate Survey Eventful 186

agora pulse

SEPTEMBER 5, 2017

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . Why do you need a social media agency?

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Social Media How To Social Media Management Case Study 126

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Sell Through Social Media. Your staff members do.

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Social Media Strategy How To Foursquare 249

Kikolani

SEPTEMBER 21, 2011

For example, everybody knows how to build biceps and most of us love to have those as well. For example, if you are a football lover then it would be fun if you could pursue a football career because: You can play longer hours. So the question is, as a blogger, what is easy and fun for you? This is a guest post by Rana Shahbaz.

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Blogger Real Estate How To Marketing 156

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Hashtag Industry Campaign Hotels 60

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns.

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HootSuite How To Influencer Price 103

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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Social Media Engagement Forums Policies 272

Mindjumpers

JUNE 29, 2010

As a practical example from Mindjumpers, this new feature enables our project management team to delegate specified client project related task to specific employees, respectively. In the mean time, try to imagine how your organization might benefit from working socially.

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Social Media Project Microblogging Policies 196

Razor Social

JUNE 22, 2017

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. Your focus should not be on social media.

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Social Media Content Survey Influencer 110

Rebekah Radice

DECEMBER 28, 2015

When it comes to building a solid social media strategy , there are many things to consider. Below are seven tips to equip you with the tools and information you need to take full advantage of all that social media has to offer. How to Create Your Social Media Strategy. For example: Build brand awareness.

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Social Media Strategy How To Analytics 114