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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. The Outer Banks.

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. trillion dollars in export revenue.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Still, the event proved successful, generating one blog post, two Instagram posts, multiple Instagram Stories, and several tweets on top of the traditional media coverage. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers. Abbey was initially disappointed with the number of RSVPs.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. This disconnect results in underutilization of their UGC, leaving money on the table. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Mapping Out Your UGC.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Great travel brands excel at managing new and existing relationships with content producers who can share authentic brand experiences through their content. Micro-Influencers for the Win.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok. But how did they hit the marketing bullseye with their social handles? Let’s find out.