Webbiquity SMM

JANUARY 24, 2019

In addition to the content itself, each platform has its own unique features that help maximize ROI. The Facebook strategy, in this case, may involve interactive videos and even blog posts that appeal to shoe buyers. The post The Guide To Social Media Marketing Automation appeared first on B2B Marketing Blog | Webbiquity.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JANUARY 12, 2012

The topics covered range from social media strategies and hiring a social media agency to guidance on Tweetchats, blogging and measuring social media ROI. Again, a new summary of some of the best social media blog posts will be published each month in 2012. You can grab the first free report here.

Social Media 140

Social Media ROI Report How To 140

Webbiquity SMM

MAY 25, 2021

Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”. We can quantify the ROI. Blogs, LinkedIn, and Twitter still hold a lot of power in the B2B space. We’re not in the business of just selling this productivity application.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? because there are more blog comments to respond to, more Twitter followers to check out, etc.). It’s hard to measure the ROI. It’s an easy way to waste a lot of time.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

APRIL 29, 2013

Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. ” • 82% of marketers who blog see positive ROI for their inbound marketing. To get the full story, download the HubSpot report here.

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

DECEMBER 10, 2013

What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Blogging Used in Content Marketing? 80% of Australian companies and 86% of UK businesses blog. ( DeSantis Breindel ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. But there’s one critical metric that remains elusive to measure. Lots of people are outraged.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. But there’s one critical metric that remains elusive to measure. Lots of people are outraged.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Setting up and growing a business blog is critical to your brand’s long-term success.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Write blog posts related to your industry. The post How B2B Brands Can Drive More Leads This Year appeared first on B2B Marketing Blog | Webbiquity. And 23% say that lead generation is the topmost benefit of email marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MAY 1, 2018

” The reason video is preferable is because, according to Hubspot, most marketers agree it is the type of content that generates the best ROI , while video content also ranked as the type of content consumers most want to see more of from marketers. He enjoys sharing his thoughts on upcoming marketing ideas and design trends.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

JANUARY 2, 2013

B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 2, 2012

.” A Marketer’s Guide to Quora by HubSpot Blog. 33 Quora Q&A Resources: get actual ROI out of using it by SEOptimise. ” Quora SEO: How to Use Quora if You’re an SEO by WordStream Internet Marketing Blog. That’s not clear yet, as it’s the initial goldrush right now.”

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

DECEMBER 21, 2010

The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JANUARY 19, 2016

ROI is still tough to measure. V3B Blog ). 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. V3B Blog ). 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. MediaPost ). MarketingProfs ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

MAY 3, 2011

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jennifer Aaker. Ambal Balakrishnan. Amber Buhl. Ellen McGirt. Heidi Cohen.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog.

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Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 10, 2023

Measuring ROI and Effectiveness Measuring ROI is crucial in every marketing project, including AI-powered GIF campaigns. The post The Impact of AI-Powered GIF Converters in Social Media Marketing appeared first on B2B Marketing Blog | Webbiquity.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

DECEMBER 16, 2014

10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. ” What to measure: ROI or KPIs?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 30, 2014

by bowden2bowden blog. ” What You Absolutely Need To Know About Content Marketing by The B Squared Media Blog. ’ Why are we creating this blog post / eBook / status update? It Depends On Proving Your ROI by Forbes. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

SEPTEMBER 13, 2016

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. What are your goals?

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. Social Media Metrics and ROI.

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Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. 90% of Inc. 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” ” For WordPress blogs or sites, use a plugin like WP Open Graph or Facebook Open Graph Meta Tags for WordPress to simplify the process. Game Changing Tactics & Prodigal ROI.”

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Social Media Metrics and ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 4, 2012

How can you measure (or can you measure) social media ROI ? Social Media ROI Measurement Guides. Social Media: ROI Possible by SlideShare. She shares the three reasons that social media ROI measurement is rare, then presents a plan to address each obstacle. 6 Expert Tips for Measuring Social Media ROI by OMI Blog.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

DECEMBER 3, 2019

Your customers could find themselves experiencing a highly visible breach, with their own social accounts or blogs posting offensive content. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B, SaaS, and eCommerce companies.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

JANUARY 3, 2012

Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. social media ROI, lead quality, content marketing) will remain priorities in 2012. B2B Marketing Trends, Tips and Strategies. For the most part, the predictions were on target.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

MARCH 29, 2016

Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest. Twitter: For most businesses, this is one of the two most effective social networks (along with LinkedIn) for driving website and blog traffic. Platform-Specific Social Strategy.

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B2B Social Media Strategy Marketing 100