Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).
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Pixlee
JUNE 19, 2017
Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? As the ‘social influencer’ industry has continued to develop, tracking and measuring influencers with specific key performance indicators (KPIs) has also evolved. How to Track Influencer ROI.
Convince & Convert
AUGUST 10, 2010
Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? What do you think about influence mining, and its applicability for your business? Customer service? It’s in our DNA. Beamer & Co. Will it be the hot new field of marketing and customer service?
Dave Fleet
JULY 5, 2010
In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010.
agora pulse
JUNE 13, 2020
If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Keyhole’s dashboards are easy to read and share, too.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. and hope for a.02
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