Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Influenced Opportunities Oktopost takes your ability to track and measure ROI from employee advocacy one step further with the help of Influenced Opportunity Reports.

ROI 62

ROI Engagement Metrics How To 62

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Ignite Social Media

AUGUST 21, 2023

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. Each method has its own pros and cons.

Retail 78

Retail Influencer Marketing ROI 78

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

ROI 52

ROI B2B Social Media How To 52

Firebelly

APRIL 30, 2012

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Assigning Pinterest Value.

ROI 244

ROI Social Media Campaign Brands 244

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 201

Video Marketing ROI Buy 201

Pam Moore

JULY 12, 2019

Content marketing ROI. Every marketer is talking about it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. ” Or “what was the ROI on your last content marketing campaign? ROI is not something you have seen in a long, long time?

ROI 60

ROI Content Marketing Template 60

Ari Herzog

FEBRUARY 18, 2014

Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. getrealchat.

ROI 154

ROI Social Media Syndication Collaboration 154

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Influencer 107

Influencer Marketing Collaboration ROI 107

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). This trend is expected to continue into 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Audiense

JULY 15, 2020

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations.

Strategy 165

Strategy Marketing ROI How To 165

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Mindjumpers

SEPTEMBER 19, 2011

There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Thus, the calculation of ROI on social media gets calculated accordingly. Infographic by MDGadvertising.

ROI 264

ROI Social Media How To Campaign 264

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Multi-channel marketing involves the strategic use of multiple channels to reach and engage target audiences.

Strategy 92

Strategy Marketing B2B ROI 92

Firebelly

FEBRUARY 23, 2012

He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. What’s the next step for social media marketing?

ROI 244

ROI Engagement Training Exercises 244

Writtent Blog

OCTOBER 14, 2013

Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. By making regular blog post updates, you’ll get tons of benefits like higher search engine visibility, more inbound links, press mentions, and more! Traffic – when blogging you get a boost in traffic.

ROI 81

ROI Cost Adwords Engineering 81

Blog2Social

APRIL 5, 2024

Consequently, managing multiple social media profiles is essential for businesses, organizations, and individual marketers to drive better ROIs.

Social Media Management 72

Social Media Management Small Business Social Media ROI 72

Small Business Mavericks

FEBRUARY 1, 2017

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI.

ROI 70

ROI Social Media Campaign Engagement 70

Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? Perhaps we are asking the wrong question.

ROI 171

ROI Social Media Wiki Creative Commons 171

Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. Social Media Engagement.

ROI 102

ROI Social Media Engagement Skills 102

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

Template 167

Template Templates Trends Content 167

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

MAY 23, 2023

Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s a different ballgame from content creation.

Social Media 91

Social Media Content Marketing ROI 91

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Audiense

FEBRUARY 15, 2018

It underpins every marketing decision you make. From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. Market Research. Influencer Marketing.

ROI 74

ROI Data Cost Influencer 74