Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

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Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales.

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Mindjumpers

SEPTEMBER 19, 2011

Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. Thus, the calculation of ROI on social media gets calculated accordingly. Infographic by MDGadvertising.

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Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? Of ignoring conversations?

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Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? If it's been awhile, then you really need to read the rest of this blog post and listen to this podcast. 8 Bad habits that stop content marketing ROI in it's tracks. Need to achieve a higher ROI on your digital and social marketing efforts? SoundCloud.

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ROI Content Template Templates 78

Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

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Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

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Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Increase Conversions by Keeping Your Digital and Social Media Promises.

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Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. In doing so, it determines whether your visitors are qualified leads or just browsing. Public Relations.

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Sysomos ROI Social Media Privacy 273

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 I think ROI should always be a consideration but I don’t think it should be the only consideration. [In 00 am Enterprise 2.0

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Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

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ROI Social Media Social CRM Survey 138

Keyhole.co

AUGUST 29, 2020

Jump Links: Influencer Social Media Metrics How to Calculate the ROI of an Influencer Influencer ROI Calculation Examples. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? Let’s walk through some of the key influencer ROI metrics.

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ROI Influencer Social Media How To 52

Webbiquity SMM

JUNE 1, 2021

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. That’s a 44x ROI. Personalized messages that trigger authentic conversations are a great strategy here. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume.

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Tips Marketing Privacy Influencer 352

Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand).

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Pam Moore

AUGUST 13, 2019

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Using web analytics such as Google Analytics to optimize conversions and sales.

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Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Conversions In 2024, conversions (purchases, signups, etc.)

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Metrics Influencer Sentiment ROI 52

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

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B2B ROI Social Media Hashtag 91

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. When it comes to influencer marketing , C-suite execs want more than just good engagement.

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Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

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ROI Social Media Metrics Loyalty 161

Buffer Social

NOVEMBER 20, 2016

From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. Proven marketing tactics to help improve social media ROI. Key Takeaway for Marketers Looking to Demonstrate the ROI of Social Media. Don’t expect a conversion right away.

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Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel!

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ROI Strategy How To Marketing 78

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new direction came from auditing the online conversations about learning languages. Proving Value.

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ROI Case Study Health Care Insurance 69

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals.

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Metrics Examples Marketing Sentiment 107

Kikolani

AUGUST 27, 2012

AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion.

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ROI How To Analytics Buy 128

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment.

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Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. The Real ROI of Social Media.

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ROI Social Media Engagement Skills 102

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. What’s at stake in this blogging contest? My must have piece of techie gear for Blog World Expo, traveling, and photography!

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ROI Social Media Google iPad 126

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. 7 Strategies To Help Build The Perfect Blog For Your Business.

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yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. for nurture and eventual conversion. Sign up HERE to get my blogs directly to your inbox!

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Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

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Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

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Pixlee

JUNE 19, 2017

Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? Visibility: Pay attention to website tracking and use social listening to track organic conversations about your brand. Increase in Sales: Influencer marketing is a great way to drive conversions.

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ROI Influencer How To Marketing 40

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The only link to their site is a link on their info tab.

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Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win.

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Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

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B2B Marketing ROI Hubspot 62