Direct Marketing Observations

FEBRUARY 21, 2012

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. We were all about doing first and thinking second.

Data 197

Data Social Media Radian6 ROI 197

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. In this blog post, I will highlight the most interesting ones. In this blog post, I will highlight the most interesting ones.

Survey 225

Survey Report Social Media ROI 225

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Twist Image

FEBRUARY 6, 2011

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company).

Radian6 75

Radian6 Advertising Social Networking Social Media 75

Josh S Peters

FEBRUARY 5, 2013

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Part of your SEO plan should also involve the blogs and outlets that your target audience uses for research and information. Participate.

Strategy 186

Strategy Wiki Sysomos Widget 186

Net-Savvy Executive

DECEMBER 31, 2012

As the year winds down, it's time to see what people found on the blog this year, and once again, the most-read posts are generally older ones. What Does Salesforce-Radian6 Deal Mean for Everyone Else? What Does Salesforce-Radian6 Deal Mean for Everyone Else? Applying Social Network Analysis to Social Media - September 2010.

Radian6 71

Radian6 Aggregator Patterns Analysis 71

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. And then take a look at Adriel Hampton's Game Mechanics blog.

Social Media 167

Social Media Klout Flickr Radian6 167

SocialFish

JANUARY 8, 2011

I love this article from Techcrunch about how MG Siegler is using it to find blog story ideas. I think it might specifically explode PRECISELY because it does NOT have all the “social stuff&# that people seem to be getting very tired of (the “not another social network&# syndrome).

Radian6 276

Radian6 Engineering Questions Foursquare 276

Dave Fleet

JUNE 15, 2010

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Jason Yormark

DECEMBER 28, 2009

I’ve talked with many small businesses that are so out of the loop, that I could easily see them being “wowed&# by anyone armed with just basic knowledge of how to get around the major social network channels. Social media marketing certainly could use some certification to start with. Your post made me laugh!

Social Media 197

Social Media Radian6 Small Business RSS 197

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to test headlines for blog posts within seconds.

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Esteban Kolsky´s last blog.

Social Media 147

Social Media B2B Strategy Consultant 147

Ari Herzog

SEPTEMBER 30, 2010

Each person agreed to be represented in this blog post, and I include links to their profiles if you wish to network with them directly. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Young Entrepreneur Top 10 Marketing Blogs. Keynote Address.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

MARCH 25, 2010

A write up on a blog. You’ll be able to easier understand how these events drive social success using Swix. Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). A new product launch.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Guess what?

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Yet we’re not writing blog posts about Nielsen being an abomination. Number of Nielsen households among them? That’s not math, that’s folly.

Klout 159

Klout Nielsen Influencer Social CRM 159

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

AUGUST 17, 2012

Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” We’ll link it up in the blog post. Social media is just approaching that.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” We’ll link it up in the blog post. Social media is just approaching that.

B2B 120

B2B Software Social Media Survey 120

Socialized

SEPTEMBER 19, 2009

I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. Social media adoption has certainly been fraught with “innumerable confusions” and despair.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us. 10 Best Posts of 2010 Far and away one of the best blog posts. Technology.

Radian6 215

Radian6 Data Analytics Applications 215

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Plan on blogging at a minimum once a week.

Social Media 279

Social Media Klout YouTube Foursquare 279

Social Media Strategery

AUGUST 8, 2010

link to post] – Posted using Chat Catcher [link] sradick (Steve Radick) Twitter Comment Identify the Right People to Manage Your Social Media Initiatives – new blog post up now ([link to post]) cc @sbosm #gov20 – Posted using Chat Catcher [link] henriachterkamp (henri achterkamp ?) Social media isn't a JOB.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Firebelly

APRIL 9, 2012

Here are 5 must-reads on social media ROI that we don’t want you to miss. 5 Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI.

ROI 188

ROI Social Media Radian6 Metrics 188

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? Social Mention. ** 5 stars. A social media monitoring tool that combines powerful features (e.g., Twitter) and social content sharing sites.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions 160

Questions Social Media Consultant Education 160

Justin Levy

DECEMBER 6, 2009

Developing an online presence through social networks, a blog, and a video blog. My point is to reinforce the idea that social media, and online media in general can definitely help small business grow, but the most important thing is to have a compelling offer/product/service to begin with.

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). There is no way in hell this book happens without this blog, and that’s 100% because of you. One last thing. I know it.

Upcoming 124

Upcoming Project News Social Media 124

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). Browsers obviously mostly lurk.

Social Media 163

Social Media Marketing Consultant Communities 163

Diva Marketing Blog

MARCH 25, 2011

Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . The quote from Eleanor Roosevelt seemed like a prefect introduction.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Webbiquity SMM

JANUARY 19, 2012

Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140