Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich. What is NewsSpark?

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Jeff Esposito

NOVEMBER 15, 2013

For those of you keeping score at home, my hiatus from blogging was planned. This is Why People Hate “Social Media Authors” – smart post here from my buddy Doug Haslam on how authors of “social media” books often forget the rules of the platforms they are pimping expertise on. It’s been a while, but we’re back!

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ROI Policies Small Business Study 34

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich. What is NewsSpark?

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

SEPTEMBER 16, 2010

First was that Twitter is not a social network , but a news platform and the second was that a new Twitter was rolling down the pipeline. You can also subscribe to the blog to ensure you receive the latest posts. Kind of like New Coke back in the day. What do you think? Enjoy this post? Thanks for visiting! Anonymous Thanks.

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Twitter Creative Commons Disqus Social Networking 28

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. The root of social media is the conversation on the platforms that we all know and love. Conversing.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

MARCH 2, 2011

GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. The problem with this mentality is that companies need to prioritize their efforts and there are just too many platforms to monitor all of them 24/7.

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Foursquare Training Meeting Company 42

Jeff Esposito

JUNE 15, 2011

Some love technology and are early adopters, for others the space provides a self-promotional platform while others flock to it because of the buzz that it garners. Folks get into social media for a number of reasons. I got into it three years ago when I was handed a magazine article and given the ultimatum of figuring it out.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. My Klout or Kred score does not matter. I am not more important online than I am in person.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. You can also subscribe to the blog to ensure you receive the latest posts.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

MAY 2, 2012

After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable. Education is key – Before sharing something on Facebook, Twitter, Instagram, Path or a blog, take a step back and think about how that can be seen by others.

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Twitter Privacy Social Networking Price 44

Jeff Esposito

APRIL 24, 2013

There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. A few weeks back there was an article on a patent application that Mark Zuckerberg had placed.

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Facebook Upcoming Social Networking Buy 49

Jeff Esposito

APRIL 21, 2011

Your comments have been written to your database thus preserving your data, and if you’d like, you can revert to the WordPress commenting platform and all comments will be synced with Livefyre once you reactive our plug-in. The Livefyre team is currently working with Amazon to have this issue resolved as soon as possible.

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Jeff Esposito

JUNE 17, 2013

In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings of self-importance. Sure the platforms are always changing and it is real-time, it is still just talking and marketing. Many folks can do this.

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Travel Trends Social Media Company 42

Jeff Esposito

JULY 29, 2011

If Social Media Was Around For The World Wars – these are some pretty cool sketches of old-school style war propaganda posters using social as the platform. Captain Smack, Red Pills, Rabbit Holes, and the Blogging Matrix – I have some smart friends and love whenever I read a post from one of them that reminds me of it.

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Posterous Collaboration Hashtag Price 33

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 80 percent of social media marketers are using the platforms to increase brand awareness ( eMarketer ). The average media site integrated with Facebook has seen a 300 percent increase in referral traffic ( Search Engine Land ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

AUGUST 18, 2010

I don’t think it will be long before more brick and mortar stores embrace the platform for customer loyalty and acquisition however it will still take time. Mixing this skill set with companies looking to do social good and experiment with a new medium could really lift this platform to the next level. Thanks for visiting!

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Alltop Foursquare Applications Retail 28

Jeff Esposito

NOVEMBER 12, 2010

The platform called RockMelt looks to merge social media with social media. Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

JUNE 3, 2011

Let me tell you the night was one I will never forget and I am debating whether or not to tell the tale on this blog via prose or video as it is a series of unfortunate events that equaled to a sleepless night. If enough comments below ask for the story I will schill it out. How was your week? Who owns your brand’s social media data?

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Journal Community Platforms Social Media Data 39

Jeff Esposito

APRIL 22, 2012

Users, not platform define your community – while there are various areas for communities to form and live, the technology does not define your community. Some other areas to look can be product managers, communications executives or the IT department.

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Communities Report Embedding Education 51

Jeff Esposito

MARCH 28, 2011

Yelp has become more of a secondary resource to me–a follow-up after I consult the other two platforms to get details (like hours and menu offerings!), You can find her on Twitter @emichaud or blogging over at social-logical. and even then it’s usually only a Google search that leads me to visit Yelp.

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Foursquare Engineering Twitter Resources 46

Jeff Esposito

AUGUST 27, 2010

While there are fewer applications for the platform, its growth can’t be ignored. You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? Thanks for visiting!

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

AUGUST 3, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Social media metrics, a video review | Jeff Esposito’s Blog — Topsy.com [.] link] Paying it forward | Jeff Esposito's Blog [.] Thanks for visiting! I thought [.]

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Metrics Review Social Media Video 28

Jeff Esposito

AUGUST 11, 2010

To determine the audience for any sized enterprise, do a quick survey of the platform that you are looking to utilize. You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Social Media iPad Class Creative Commons 35

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

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Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

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Web 2.0 Team Education Sports 20

Jeff Esposito

OCTOBER 20, 2010

If Jeff can hang up and leave his blog to some crazy people like myself, why can’t you? Teresa spends her days getting to know the EXPO community and helping provide a platform for consumers to voice their unbiased opinions through a variety of programs. Share some thoughts, tips, and critiques. Let’s hear it.

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Smart Phone Communities Tips Groups 32

Jeff Esposito

SEPTEMBER 10, 2012

Her speech electrified social media platforms in ways I’ve rarely seen. As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston. Just ask Michelle Obama.

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