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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. In that order.”

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Whether you’re already using Facebook and Instagram or still considering it, this blog features some actionable tips on how your agency can best leverage Facebook through its many tools. Image Source: Facebook GPA.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? This blog covers all these and more!

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. Here are some examples: To nurture an online community.

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Building Strong Connections: How To Foster Community Engagement On Instagram

Social Media Network Marketing

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Who are your followers? What are their interests, needs, and preferences?

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Sourcing content ideas directly from content consumers directly reflect the values of the community they’re building.