Later

AUGUST 21, 2019

Instagram saves are having a moment right now — and for good reason! . With Instagram testing the removal of likes , the focus is now on post saves and comments if you want to measure how successful a post was. . What are Instagram Saves? Instagram saves aren’t anything new. Instagram (@instagram) July 17, 2019. .

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Metrics Instagram Engagement Feed 90

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Measurable: Determine the right set of metrics to use to measure progress toward and achievement of your goals.

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Social Media Tips Marketing HootSuite 267

SocMed Sean

JULY 20, 2018

It’s not a great metric. I certainly haven’t put together any WordCamp presentations about it…although I might after finishing this blog post. The reason I stopped is: The only way to build a successful blog is to write about what you care about and give your readers what they want. I stopped fixating over it.

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Metrics Analytics Blogger Questions 191

Hootsuite

APRIL 17, 2023

That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. YouTube YouTube Analytics doesn’t offer a Reach metric.

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HootSuite Metrics Analytics Instagram 145

Social Media Strategies Summit

JULY 22, 2022

As Kami Gray , an interior design influencer with 123,000 Instagram followers, told HypeAuditor: “I can help brands reach my audience authentically and turn that engagement into new relationships, fans, followers, and customers — but it has to resonate with my audience, and I know them best.”. Dig Into the Metrics. Image source.

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Influencer Brands How To Hashtag 214

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Hone your ability to track and analyze metrics. Image credit: Austin Distel on Unsplash. Agility is vital.

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Social Media Management Skills Social Media Metrics 227

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

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Influencer Engagement Instagram Survey 91

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created.

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Research Report Social Media CPM 257

SocMed Sean

FEBRUARY 10, 2022

Is Instagram growing? Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

Jon Loomer

FEBRUARY 14, 2024

Keep Measurement Simple While Meta’s added metrics over the years, the problem has remained the same: Advertisers love to distract themselves with secondary metrics. Facebook is Growing Seriously, it’s an evergreen statement that Facebook (or Instagram or the Meta family of apps) is still growing. But, you know what?

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Advertising Metrics Cost Sentiment 176

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Identifying key metrics that are essential for your technology brand will help you simplify the tracking process. Source: Pixabay.

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Social Media Tips Metrics B2B 205

Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Instagram profile impressions: 355,000. Is 100 likes a lot or a little?

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Social Media HootSuite Real Estate How To 120

Hootsuite

JUNE 17, 2021

Instagram Live has been trending over the last year. If you’re considering whether it’s a good fit for your brand, you may be thinking, “Hey, having Instagram Live analytics would really help my business understand and level up these videos.”. But in May 2021, Instagram updated its analytics features and enhanced its capabilities.

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Analytics Data Instagram How To 144

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. But the way you use them has changed. Take a look: 6.

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SEO Social Media Strategy Hashtag 157

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Start free 30-day trial What are vanity metrics?

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Metrics Examples Marketing HootSuite 107

Unmetric

JUNE 25, 2019

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales. Union Metrics.

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Analytics Instagram Tools Metrics 130

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. tangleteezer ?

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Brands How To Sentiment Metrics 110

Social Media Strategies Summit

JULY 12, 2023

The Solution: Suicide Prevention Training On Instagram Creating an accessible, scalable, free suicide prevention playbook meant solving two main problems: Cutting down the training material. In terms of platform, Adam and his team gravitated to Instagram. In short, it wasn’t going to reach all the people it needed to reach.

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Campaign Social Media Case Study Training 208

Social Media Strategies Summit

JUNE 16, 2022

Just as a shopkeeper might monitor their best and worst-selling products, position their products on the shelves and price them, social media marketers assess the success (or failure) of their social strategy by reviewing a wide range of metrics, such as: Likes. Nike has at least six verified Instagram accounts). Click-through rate.

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Social Media Wikimedia Metrics Instagram 130

Hootsuite

NOVEMBER 21, 2023

Performance by post type: How different types of posts performed based on your chosen metric. Performance by post type: How different types of posts performed based on your chosen metric. Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric.

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Analysis Tools Social Media HootSuite 86

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Social Media Strategies Summit

FEBRUARY 8, 2023

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1. So what’s the solution?

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Social Media Google Tips Template 200

Jon Loomer

SEPTEMBER 27, 2023

I started this website in 2011 and wrote 600 blog posts during the first two years. I applied much of what I learned with blogging to short-form video creation. I like to think I’m pretty good at blogging and creating videos, but that’s ultimately not why I’ve succeeded at it and so many others have failed.

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Content Metrics Video Publishing 181

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

FEBRUARY 7, 2024

Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. See how Later compares to Hootsuite.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help!

Instagram 116

Instagram Curation Feed Feedly 116

Keyhole.co

OCTOBER 26, 2022

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Impressions and Reach 3.

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Metrics Social Media Tools Sentiment 98

Keyhole.co

APRIL 26, 2023

Are you struggling to track your Instagram account’s growth? Do you want to create a monthly analytics report to monitor your Instagram performance? Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. What Instagram metrics should you be tracking?

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Template Templates Analytics Report 52

Ignite Social Media

DECEMBER 21, 2017

Thanks to our team of social media pros who are always learning what’s new in the industry, we’ve written hundreds of blog posts in 2017. The Latest Facebook Performance Metrics; How Does Your Brand Compare? A Review of Snapchat, Instagram & Facebook Stories. Here are our top five posts of the year.

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Social Media Management Instagram Buy Analytics 92

Later

APRIL 16, 2021

If you regularly work with brand partners, having a verified Instagram analytics report with up-to-date data is an essential part of your toolkit. Find out how to create a best-in-class Instagram analytics report today: What is an Instagram Analytics Report? Instagram Stories summary (median impressions, reach, and replies).

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Analytics Report Instagram How To 77

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Get ready to uncover the secrets of Instagram social listening as we tread deeper into various tried and tested strategies. Well, now you can do this too.

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Instagram Sentiment Reputation Hashtag 52

Postcron

OCTOBER 26, 2022

Analyze the effectiveness of your posts, focusing on key metrics to boost your Instagram account to make better decisions for your business. You’re a CM at a company and you manage their Instagram account. Comments: It’s the most valued metric! It’s the number of people that follow your account on Instagram.

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Instagram Statistics Metrics Data 70

Hootsuite

APRIL 8, 2021

More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. It can be a lot to keep track of though, especially if running an Instagram business account is only one aspect of your job.

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Instagram How To HootSuite Hashtag 145

Keyhole.co

DECEMBER 31, 2022

But that’s understandable: Social media metrics like ‘reach’ and ‘impressions’ have become marketing buzzwords – everyone is talking about them, but not all understand their essence and, quite frankly, a lot of the time, people use these words interchangeably. A deeper look into social media metrics. Reach vs. Impressions.

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Metrics Analytics Instagram Social Media 105

Keyhole.co

OCTOBER 27, 2022

Which Hashtag Metrics Should I Track? Which Hashtag Metrics Should I Track? What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Here are some hashtag metrics you can track: Posts: How many people posted with your hashtag?

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Hashtag Analytics Metrics ROI 98

Hootsuite

NOVEMBER 28, 2023

Amanda Natividad , VP of Marketing at SparkToro (and one of my favorite people to follow on any social platform), first introduced the term in this blog post. Instagram carousels with insights, data points, or key takeaways on each slide @denverskindoc Replying to @sarahepp22 How to clean your showerhead!

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Content HootSuite Sentiment Metrics 97