Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Industry Engagement HootSuite Analytics 125

Keyhole.co

APRIL 30, 2024

Is my TikTok account healthy? Bet you have never put it like this, even if you have been marketing on TikTok for a while. TikTok has long established itself as a leading social media channel for promotion. In fact, 54% of business owners leverage TikTok to promote their brands. What is a TikTok account audit?

How To 52

How To Hashtag Meme Trends 52

Jon Loomer

NOVEMBER 6, 2022

It required getting uncomfortable. I was forced to get in front of the camera, something I really haven’t liked doing. Not an easy start, but the growth has been energizing. Not an easy start, but the growth has been energizing. Oh… And please follow me on TikTok (if you can). This is a complete 180.

Video 186

Video Instagram Meme Facebook 186

Jon Loomer

OCTOBER 17, 2022

I’m on TikTok. Too uncomfortable to get in front of the camera. Why I’m there and what my plans are could be an entire blog post in itself. TikTok vs. Facebook Ads Manager. Once I first started experimenting with TikTok Ads Manager a month ago, I was blown away. I’m being serious.

Facebook 188

Facebook Eventful Instagram Video 188

Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. James Creech has a unique perspective on influencer marketing. Community is interesting.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.

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Statistics Influencer Strategy Marketing 127

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. They also allow brands to incorporate their visual identity into the ad experience.

Features 91

Features Brands Real Estate Hashtag 91

Social Media Strategies Summit

APRIL 8, 2021

But you’d be wrong because lurking in the seventh spot is TikTok. Over the last 18 months, global search interest in Instagram has more or less stagnated, whereas TikTok’s has seen an eightfold increase. If Instagram Stories were a straight copy of Snapchat , Instagram Reels is an effort to replicate TikTok. Ever used TikTok?

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Instagram Brands Real Estate Remix 233

Later

FEBRUARY 15, 2021

If you’re not using TikTok yet, you could be missing out on a huge platform for growth. And as that number grows, now’s the perfect time to learn how to use TikTok. To help you get started, we’re covering all the basics in this quick guide — from setting up an account to sharing your first video!

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Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started.

SEO 92

SEO How To Hashtag Engineering 92

Ignite Social Media

APRIL 8, 2022

TikTok even encourages it. It’s particularly easy for owners to find that their work is getting distributed without their permission. Using other people’s content can get you sued, more so if you’re a brand. Besides seeking permission, it’s advisable to embed posts on your blog or website.

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Fair Use Social Media Meme Public Domain 215

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. So TikTok is still a comparatively under-utilized resource.

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Education Examples Content Nielsen 162

SocMed Sean

JANUARY 20, 2022

At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. One of the biggest uses for Pinterest is just to get inspiration.

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Fashion iPhone Travel Posterous 130

SocMed Sean

JANUARY 13, 2022

TikTok has been taking the world by storm. For TikTok’s outsiders though, it may be considered a silly or even strange app, but trust me when I say that TikTok can be anything you make of it-- you just have to let your creativity loose. But what is TikTok, exactly? So how can you get started with creating TikTok content?

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Tips Content Video Hashtag 130

Social Media Strategies Summit

APRIL 21, 2023

Wait too long or get your messaging wrong, and you risk looking inauthentic and out of touch. Whereas for TGR Creative, trends typically start as viral moments on TikTok. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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Conversation Brands Authentication Trends 130

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

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Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

JULY 12, 2023

What we actually need to do is get them to act. We need to get them to change.” Not only that, but the sessions started at 8 am on Saturdays. “Just telling somebody that something is good or bad for them isn’t enough to make it work. So how do we do that as marketers? To answer that, let’s dive into Adam’s case studies.

Campaign 208

Campaign Social Media Case Study Training 208

Jon Loomer

NOVEMBER 29, 2022

Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. But, I fully understand and appreciate why they don’t get it because I was one of them until recently. After years of prioritizing my blog (I haven’t abandoned it!),

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Video Marketing ROI Buy 200

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Is my audience on the platform?

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Questions Banking Insurance HootSuite 104

Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 97

SEO Hashtag Engineering Guidelines 97

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence.

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

Engagement 119

Engagement Hashtag Influencer Trends 119

Later

JULY 2, 2021

Ready to go live on TikTok? Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. Below we’re breaking down everything you need to know to go live on TikTok: Table of Contents: How to Go Live on TikTok (Step-by-step). How Many Followers Do You Need to Go Live on TikTok?

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How To Film Hosting Notification 126

Hootsuite

APRIL 6, 2022

TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. Here’s how to schedule posts for TikTok! How to schedule posts for TikTok (the real way).

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How To Analytics Privacy Authentication 128

Buffer Social

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective.

Video 90

Video Publishing Review Mobile 90

Buffer Social

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about.

Instagram 88

Instagram Social Media Film Hashtag 88

Later

MAY 26, 2021

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. And while you might think TikTok verification is simply a status symbol, it’s so much more. But how does TikTok dole out those blue ticks? With over two billion global downloads , TikTok’s marketing potential is huge.

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Badge How To Applications Instagram 107

Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important? They love you. kyleighfromsubway.

Tips 122

Tips How To Trends Posterous 122

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. It can include writing short captions for TikTok or Instagram Reels, long-form LinkedIn articles, and everything in between. . Just start writing (you’ll edit later).

Social Media 145

Social Media Tools Tips HootSuite 145

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. You’re not alone. Schedule.

Video 112

Video HootSuite How To UGC 112

Buffer Social

JUNE 26, 2023

Why we started repurposing content We started repurposing content to make things a little easier when it came to filling up our own social media content calendar ! Here are some examples: Take a tweet and turn it into an Instagram post Post your TikTok on Instagram Reels (or YouTube Shorts, or both!)

Content 84

Content Remix YouTube Instagram 84

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? A TikTok trend can be a sound, hashtag, dance or challenge.

Trends 142

Trends HootSuite Fashion Video 142

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Like… well, you get it. The company is active on Twitter, Facebook, TikTok, and Instagram.

Social Media 140

Social Media HootSuite How To URL 140

BeingOptimist

JULY 4, 2023

In this blog, we’ll dig into the activities and share each of the methods our team has used while researching how to see who shared your TikTok videos. For TikTok creators, discovering who shares their videos and strategizing to increase reach and engagement is a vital aspect. Don’t worry if you don’t.

How To 74

How To Privacy Hashtag FAQ 74

Buffer Social

JULY 24, 2023

Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? It's in the mysterious underpinnings of the TikTok algorithm. That is all thanks to TikTok’s powerful recommendation algorithm. But how does this curation work?

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How To Film Collaboration Hashtag 75